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Spartan Tough - Amazing insights and awesome \u201craw\u201d sharing by Mr Spartan himself, Joe de Sena.\xa0 His mindset and philosophies for business and life are perfect for the current climate and global challenges.\nYou have to be \u201cSpartan Tough\u201d to make it through all the obstacles which are currently out there.\xa0 Business is a \u201cCombat sport\u201d (surprised he didn\u2019t say \u201cSpartan Race\u201d) and he prepares for it with that in mind.\nWhen I asked him after the interview about the Corona Virus and the impact on his events, he just said \u201cwhat Virus\u201d.\xa0 \u201cWhere your focus goes, energy flows\u201d, famous words by my mentor Tony Robbins.\nHope you enjoy the podcast as much as I do.\n\xa0\nKey Highlights\nJoe\u2019s very early days (pre-teen), growing up in a crime infested neighbourhood and his tough life lessons (be indispensable, be early and don\u2019t ask for money)\nFrom his Pool cleaning business to Wall Street\nHis mum\u2019s impact on his life from Yoga to running\nIn his mid-20s, transition from running his Pool cleaning business to working on Wall Street \xa0\nHow life style changes also changed his business, Vermont and family \xa0\nThe first races started from his farm in Vermont\nTough love \u2013 \u201cno one cares, work harder\u201d\nSpartan Races, big ambitions, burning money for 15 years to get where the business is now\nBusiness is a \u201ccombat sport\u201d\nChallenges for Spartan (being an analog business) is \u201cdigital\u201d, promoting something which makes people \u201cuncomfortable\u201d\nBrand building in the digital age\nTough Mudder vs Spartan Race \u2013 competition made both stronger\nPurchase of Tough Mudder a week ago \u2013 his vision for both brands and how to fix Tough Mudder\u2019s problems\nSpartan\u2019s future and current state\nHis time in Asia and Spartan\u2019s growth here\nAt the core human beings are all \u201cSpartans\u201d\nHis Ultimate goal \u201cchange 100 million lives\u201d\nOlympic dream\nHis advise to young entrepreneurs\nA day in Joe\u2019s life\n\xa0\nAbout\nJoe De Sena \u2013 Founder and CEO of Spartan, the world\u2019s largest obstacle race and endurance brand \u2013 has demonstrated his entrepreneurial drive since his pre-teens. Following a successful career on Wall Street De Sena set his sights on ripping people off their couches by creating the Spartan lifestyle.\nWith more than one million annual global participants at more than 250 events across more than 40 countries, Spartan offers heats for all fitness levels and ages, from beginner to elite and Kids as young as four-years-old. The brand has transformed more than seven million lives since it was founded in 2010.\nDe Sena is also the host of the Spartan Up! podcast and is a New York Times Best Selling Author having written three books: \u201cSpartan Up,\u201d \u201cSpartan Fit\u201d and \u201cThe Spartan Way.\u201d