Giampiero Rinaudo, "Sports Tech, Made in Italy"

Published: July 1, 2021, 3:08 p.m.

Giampiero Rinaudo, a passionate Italian sports tech Entrepreneur, Founder & CEO of Deltatre. Being the CEO for the past 35 years, managing the growth over three decades with now a team of over 1,000 technologists, designers, and innovators across the world who are driven by a passion to change the way the world consumes content.\xa0\n\xa0\nKey Highlights\nHow it started, at the young age of 20 as a student, started to work part time in \u201ctiming support\u201d with Olivetti \u2013 in Alpine Skiing and F1 \xa0\nIn 1986, Deltatre was born, with three partners \u2013 continuing to service Olivetti in result and timing systems (manual time spotting at F1)\xa0\nOlivetti starting to have financial problems, time to be a proper entrepreneur and start offering service to multiple clients\xa0\nIn 1995, about 40 people, growth in second decade driven by growth in media rights fees, especially Football\xa0\nUEFA Champions League, big new client and opportunity, central results system operator\xa0\nStaying at the cutting edge, working with top clients who push company to new heights and working globally\xa0\nInternet and PC boom offering new opportunities, World Championship of Athletics, Gothenburg, 1995 \u2013 first real time results on the internet \xa0\nBuilding websites and portals for Federations \u2013 clear focus to be a service provider, not in competition with our clients\xa0\nIn 2005 (second decade), 110 staff, two offices, heavily focused on 2-3 big clients, UEFA, FIFA, IAAF\nHis own Entrepreneurial journey and learning \u2013 software developer turned CEO.\xa0 Learning on the job\xa0\nThird decade, from 5 clients to 70 clients, streaming over the internet and social media, nearly 500 people\xa0\nFirst Olympic streaming website for NBC at the Beijing Olympics 2008 \u2013 great success\xa0\nLondon 2012 \u2013 first proper digital Olympics \u2013 again involved at a major level\xa0\nStarting to develop \u201cProducts\u201d for broader range of clients with smaller budget (changing from Service to Product culture)\nNew Broadcasters clients, still focused on Europe and a few around the world\xa0\nGrowth funded internally until 2008, looking for growth beyond organic, Italian investor came in and Deltatre saved them during the subsequent global crisis\n2016 Bruins Sports Capital (BSC), buys 75%, 25% still held by management \u2013 big growth in the US through BSC strong network\xa0\nFirst new client(s) in the US, NFL Game Pass, then MLB, MLS\nOTT growth, now 50% of the business \u2013 broadcast clients\xa0\nAcquisition of Massive Interactive \u2013 combining their product culture with Deltatre service culture\xa0\nOTT \u2013 discussion about the evolution, the opportunities and challenge with monetization\xa0\nPartnerships with Rights Holders, example with DFL (Bundesliga) and Sportec Solutions\nBeyond sports, a look at entertainment, Gaming & Esports\nDeltatre and Covid \u2013 effects on company & \u201cone company\u201d system & the \u201cnew normal\u201d office culture\xa0\nLook into the future of Deltatre \u2013 continued two digit growth, acquisition, etc\xa0\n\xa0\nAbout Giampiero Rinaudo\n\u201cWhen I was young, I wanted to be a timekeeper for alpine skiing,\u201d says Deltatre\u2019s Group CEO, Giampiero. Fascinated by sports, and growing up near Turin, Italy, within easy reach of mountains, it wouldn\u2019t have been an unrealistic goal. But Giampiero, known as Gipi, would follow a related, but different, tact.\nAfter completing his Computer Science studies at the University of Turin, he took his career dream as a starting point and supercharged it. Setting up Deltatre with two partners in 1986, he combined his interests in technology and sport to produce better fan experiences across the world \u2013 an ambition which began with creating ways to record times and other sports data more accurately. \u201cI was a lover of computers and data and I loved sports, so I thought \u2018what better than setting up Deltatre?\u2019 Computers and sports were my passions,\u201d he says.\nWhen he set up the company aged just 27, Deltatre was unsurprisingly a very different place to today. An early project involved developing software to provide more accurate timekeeping for