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Gareth Balch, from an inspiring Olympian, with a data driven approach, taking his passion to building Two Circles into one of the hottest digital sports marketing agency from the UK, conquering the world of sports.\n\xa0\nKey Highlights\nShort intro on Two Circles \u2013 help grow value of sports \u2013 data driven approach\nGareth early days as a young athlete \u2013 wanting to be an Olympian \u2013 short distance runner (800 m), representing Great Britain\nGreat learning at Manchester City\nHow Two Circles got started \u2013 Gareth together with Matt Rogan \u2013 founding client English Cricket Board (ECB) and Manchester City\nDream Team, Claire and Matt \u2013 first employee Data Scientist\n\nData driven approach \u2013 source was First party data (from fans to organizations)\nHarnessing data and using it to generate new revenue, solve commercial problems, change fan behavior\nScientific approach to sales and improving commercial revenue streams\nExamples \u2013 from All Blacks to FIFA+, NFL+ to UEFA\u2019s Women\u2019s EURO 2022 \u2013 very different services for these clients\nThinkers and doers \u2013 strategic and executioners \u2013 from coming up with the ideas derived by the data to delivering the new revenue streams\nMixed remuneration models based on clients needs\nBusiness plans for clients \u2013 score cards based on deep data and models\nLive video rights \u2013 selling media rights in a new way\nGrowth story of company over the past 13 years \u2013 investors, acquisitions, offices around the world, etc\nStarting with a clearly defined philosophy \u2013 build the sports business of our lifetime\nOperating like an athletes as the leader of the business \u2013 detailed planning\nMassive learning journey \u2013 never sold the business in his mind \u2013 just making it bigger and better \u2013 focus on delivering for the clients\nAcquired five companies in last few years\nCurrent focus on certain territories, regions, sports and new clients\n\xa0\nAbout\nGareth co-founded Two Circles following a successful athletics career, representing Great Britain in the 800 metres.\nTransferring his passion and energy to the business side of sport, Gareth\u2019s first industry experience involved helping sports organizations such as Manchester City grow their commercial revenues, before in 2011 \u2013 at the age of 28 \u2013 he created Two Circles, an agency for the digital age, borne out of a desire to build direct relationships with sports fans using data.\nIn the early years of Two Circles, when Gareth was Managing Director, he led the delivery of client work and helped revolutionize the UK sports landscape through a data-driven approach \u2013 recognised in 2014 when Two Circles was named Agency of the Year at the prestigious BT Sport Industry Awards.\nSince 2015 Gareth has been Chief Executive of Two Circles, his unique style of leadership and infectious enthusiasm for sport, staff and clients providing the driving force for the company\u2019s rapid growth.\nCurrently Two Circles has a global network of teams working from London, New York, Los Angeles, Paris and Bern with a client base of over 150 of the world\u2019s leading rights-owners including the Premier League, NFL, UEFA, Formula 1 and Wimbledon.\n\xa0\nFollow us\xa0on our social sites for the latest updatesInstagram:\xa0https://www.instagram.com/sportsentrepreneurs/Facebook:\xa0https://www.facebook.com/marcusluerpodcastLinkedIn:\xa0https://www.linkedin.com/company/sports-entrepreneursWebsite:\xa0https://marcusluer.comPodcast:\xa0https://marcusluer.com/podcast\nTo get in touch, please email us at\xa0podcast@marcusluer.com\nFeel Good by MusicbyAden\xa0https://soundcloud.com/musicbyadenCreative Commons \u2014 Attribution-ShareAlike 3.0 Unported \u2014 CC BY-SA 3.0Free Download / Stream:\xa0https://bit.ly/_feel-goodMusic promoted by Audio Library\xa0https://youtu.be/bvgIqqRStcQ