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Having the opportunity to interview one of the true Superstars of our industry was a privilege and honour. David, is not just the well known \u201cSuper Agent\u201d of Michael Jordan but he is truly someone who changed the face of our industry and still is at the age of 70.\xa0 Listen, learn and enjoy. Tons of wisdom in that 1.5 hours. \xa0\n\xa0\nKey Highlights\nSuburb of New York upbringing and his parents influence\nAlways had a passion for Law & having College Basketball players as his buddies\n1972, early days of Sports Agents - trying to get a meeting with Donald Dell (called him 17 times in 4 hours)\nStart working for Donald for free while finishing his Law degree, just to get into the industry\nAt 25 big break to handle major clients, became Donald\u2019s Chief of staff\nDeveloping his own style of negotiations \u201calways overprepare\u201d\nMichael Jordan and Barry Bond story about work ethics\nHis style of negotiations and how it changed over time (building relationships)\nNegotiation is not a zero sum game, both sides need to be in the same \u201czone\u201d\nBeing liked vs being respected\nMichael Jordan\u2019s Air Jordan deal with Nike (the real story how Air Jordan name came about)\nSize of Deals during those Days (early 80s) and how he was able to craft the deal\nMichael wanted Adidas and didn\u2019t want to see Nike\nHis relationship with Michael now\nThe last Dance \u2013 new movie about Michael\u2019s final season\n1984 as a Rookie, Michael\u2019s first commercial deals (McDonald\u2019s, a small local deal in Chicago)\nCoke, McDonald and Chevrolet \u2013 all American Image\nGatorade, break thru deal 1991 (10 years, seven figure deal)\nThe biggest and best deals, don\u2019t just take cash, look for equity \xa0\nThe start of FAME (David\u2019s own agency)\nA man has got to know his limitations\nMarque & SFX story (now Live Nation)\nYou need a \u201cwalk away\u201d point in a deal \u2013 his target was US$ 100 million\nGoldman Sachs Chairman story\nHis SFX time, buying other smaller agencies, culture is key\nSFX US$ 4.5 billion merger with Clear Channel story\nRound 2 with Donald\nBig agencies and the huge competition between them\nBig Basketball stars, new route, family offices\nTennis prodigy story \u2013 the next Serena Williams\nLearning from mistakes \u2013 Stephan Marbury story\nCurrent Ventures, dozen different companies, X-Factory (Sports tech accelerator), etc\nNever too old to learn\n\xa0\nAbout\nDavid Falk has long been recognized as one of the sports industry\u2019s leading figures and most talented innovators. He is recognized as the NBA Super Agent of his time and the man behind Michael Jordan\u2019s commercial success. A trained lawyers, he began his career representing professional athletes with ProServ in 1974, rising to Vice Chairman of the company. In 1992, he formed Falk Associates Management Enterprises (FAME) to provide specialized and personal representation service to the company\u2019s elite clientele of NBA superstars. \u200b\u200bDuring his career, Falk has represented more NBA first-round draft selections, lottery picks, Rookies-of-the-Year, and All-Stars than anyone else in the athlete management business. In 1985, he negotiated Michael Jordan\u2019s ground-breaking deal with Nike--the most successful endorsement relationship in history--and in the process coined the nickname \u201cAir Jordan.\u201d Falk negotiated the highest contracts in NBA league history for Patrick Ewing in 1985 and Danny Ferry in 1990. He also negotiated professional sports\u2019 first $100 million contract in 1996 for Alonzo Mourning as part of an unprecedented free agency period in which FAME changed the entire salary structure of the NBA, negotiating over $400 million in contracts for its free agent clients in a six-day period. \u200b\u200bIn 1998, Falk sold FAME to SFX Entertainment for US$ 200 million, serving on SFX\u2019s Board of Directors and in the Office of the Chairman. As Chairman of SFX Sports Group, Falk oversaw the acquisition of a dozen sports agencies that enabled SFX to represent approximately 20 percent of MLB and NBA players. Falk stepped down as Chairman in 2001 to pursue other interests. In