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David gives us a fascinating look into his amazing career from being an intern at the Washington Capitals to leading IMG's global Consulting Business to now being a founding Partner of Bruins Sports Capital and sitting on USD 700 million in Capital to invest. Enjoy the journey.\n\xa0Key Highlights\nEarly days, from internship at the Washington Capitals to the Sports Business Daily\nLearning the business, how to sell, cold calling, building a network leads to the next opportunities at the NHL and then IMG\nIMG \u2013 over 15 years building a new Consulting practise on the back of IMG\u2019s global resources and knowledge in sports\nEducating Brands on how to leverage sports assets and the power of sports\nHow to navigate potential conflict of interest, ie not being seen as just selling IMG properties\nInsights into Mark McCormack\u2019s, legendary founder of IMG, leadership style \xa0\nIMG 2.0 under Ted Forstmann, how Private Equity changed the business discipline and made IMG an even a better company, leading to a huge exit 10 years later\nBruins Sports Capital (BSC) \u2013 big picture and funding power\nFocus on Media, Lifestyle and Marketing services in sports\nBSC \u2013 smart money, not just money but huge experiences\nBSC 1st Fund, US$ 300 million committed capital and BSC 2nd Fund, additional US$ 600 million (US$ 700 million of dry powder)\nFocus of 1st Fund \u2013 companies with US$ 10 million of earnings, investing several rounds (tug in rounds)\nOn Location Experiences (OLE), partnership with NFL and sale of business for US$ 660 million\nFocus on building businesses, growing companies, long term vision \u2013 not focused on exit strategies\nCourtside Ventures (separate VC fund, managed by 3rd party) to invest in sports tech startups\nHow to foster collaboration between portfolio companies\nCurrent climate for existing portfolio companies\nFocus on platform businesses, OTT, Digital, Marketing \u2013 not focuses on distressed assets (broken businesses), focus on great businesses and great people\nBiggest learning from his career (find Mentors & develop communication skills, build network)\nNo real regrets, learn from losses\nTSA\u2019s new mission in the region. Bring US$ 1 billion of new revenue and capital to the sports ecosystem in the next 10 years\n\xa0\nAbout\nDavid Abrutyn is a top strategist and innovative leader who has transformed sports and entertainment businesses for nearly 30 years. He specializes in helping global brands, sports leagues, rights holders, and marketing agencies on the ways to capitalize on emerging growth trends, disruption, and evolving consumer behaviors.\nFor Bruin, he sources and evaluates investment opportunities and is responsible for the company\u2019s interests in the marketing services sector, including its ownership of award-winning agencies Engine Shop and Soulsight. His work establishing On Locations Experiences \u2013 a Bruin joint venture with the NFL \u2013 set the stage for OLE\u2019s rapid growth and sale for $660M four years after launch. He has also been instrumental in the U.S. expansion of Deltatre, a Bruin media technology company, based in Turin, Italy, which now serves the most prestigious U.S. sports companies and leagues, among its global roster of clients.\nDavid joined Bruin in 2015 after 15 years at IMG, where as Senior Vice President & Global Managing Director of its Consulting, and led one of the industry\u2019s most successful practices. During his tenure the business grew from less than ten people to nearly 200 people operating in 13 countries and 50+ clients. He diversified the core capabilities of the business to include activation, communications, public relations, property consulting, public sector, and tourism. IMG\u2019s practice was also US and UK Agency of the Year multiple times and its clients achieve across-the-board accolades from the industry\u2019s most respected trade publications.\nDavid\u2019s career began in sales and marketing with the Washington Capitals before he joined The Sports Business Daily at its launch and served as Associate Publisher Sp