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Claude Ruibal is another true Legend in our industry, with nearly 40 years across multiple major companies and roles over his career.\xa0 It\u2019s a bit longer than the usual podcast as it was impossible to put four decades of incredible experiences in the usual 60 min.\xa0 Hang in there, it\u2019s worth every minute, learn from his stories, from his early days at the LA 84 Olympics to his roles at ISL, Coca-Cola, Universal Sports Network, YouTube, Infront to now consulting with start-ups.\n\xa0\nKey Highlights\nEarly days,\xa0 out of law school, getting involved in the LA 84 Olympics with two years to go to the Games \u2013 negotiating deals as part the Olympic Families team\nLearning to work as a team and overcoming the Russian pullout, was the big learning\nNext stop, Democratic Presidential Campaign \u2013 Michael Dukakis\nUnited States Football League \u2013 new American Football League \u2013 managing player relations, contracts \u2013 one of the owners was Donald Trump (and listen to what happened)\nFrom the US to Europe/UK \u2013 Saatchi & Saatchi \u2013 big UK agency \u2013 working with major clients who were sponsors of major events, ie. the 1992 Albertville, Winter and 1992 Barcelona, Summer Olympics\nOff to Switzerland, ISL Marketing \u2013 SVP, selling media and sponsorship for the IAAF properties (International Association of Athletic Federation) now World Athletics\nBack to the US, leading Coca-Cola\u2019s global Football program (over US$ 300 million investment) \u2013 Leading new campaigns, ideas and activations\nDotcom boom time, getting into Ask.com (Ask Jeeves) \u2013 selling search solution to the IOC, helping raise capital for country-specific launches, having to manage things during the dotcom crash\nUniversal Sports Network \u2013 after 20 years in corporate/agency roles, co-founding (with Tom Hipkins) a multi-platform cable channel for Olympics sports (outside of the Olympics) for the US market \u2013 original name WCSN (World Championship Sports Network)\nTaking an idea from start to a full fledge business, bringing in PE group InterMedia Partners \u2013 heavy capital intense business, which then attracted NBC Sports\nFrom the start-up world \u2013 next stop -\xa0 Google and YouTube \u2013 Global Head of Sports Content \u2013 cleaning up the illegal use of content on YouTube,\xa0 building trust with IP owners in the platform\nRightsholders clearly not happy with YouTube but also using them to scare traditional broadcasters that Google/YouTube might get involved in rights bidding\nNew business model, some upfront guarantees against advertising dollars for the bigger sports, but mostly a rev-share model of ad dollars\n2012 \u2013 2014 Olympics, first time streaming bigger live content on YouTube & live stream of Red Bull Stratos jump (2012) \u2013 biggest live concurrent stream at the time (9 mil)\nPushing YouTube to go after more sports rights at the time, looking at subscription model besides the advertising model\nHis views for the future in the rights space \u2013 subscription (B2C) and ad model is the key for many rightsholders\nYouTubes, rev share model \u2013 quick insights\n\nWanda Sports Group (Infront & HBS) \u2013 continuing his learning, taking charge of Digital, Production and Sports Solutions\nNew technologies from digital on-field branding, ie. different branding for different regions to driving innovations in Infront X Lab\nHBS, Chairman of the Board, more oversight role, strong leadership team with Francis Tellier leading the production\nLatest role, Ubiquity Sports - working with start-ups in interactive digital fitness, athlete tracking, contextual advertising solutions and AI-driven solutions\n\xa0\nAbout\nClaude Ruibal\xa0is a senior, results-driven leader who has extensive experience in both the sport and digital industries. His impressive career has included many strategic and entrepreneurial roles across the US and Europe, including most recently as Chairman of HBS and SVP Infront - Digital, Production & Sports Solutions. Prior to that Claude was the Global Head of Sports Content Partnerships at GoPro, and before that as Global Head of Spo