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Andreas Heyden, is a German web/digital native, learning from the tough times of the dotcom boom/bust days and the 2008/09 global financial crisis and now leading Digital Innovations at the Bundesliga (DFL - German Football League). \xa0Great insides into the Digital innovations and projects of one of the leading Football Leagues in the world, which also aims\xa0to be the most innovative Football League in the world. \xa0Plenty to learn for anyone in this space. Listen closely.\n\xa0\nKey Highlights\nEarly days in Andreas\u2019 career and how that leads to his roles in the digital space and the learning of cycles across the past 20 years\nCrisis leaves clues and creates new opportunities Web 2.0 came after the dotcom crash,\xa0 Social Media boom after the 2008 financial crisis, what will come after Covid?\nRTL Interactive (part of RTL Bertelsmann, one of the biggest Broadcasting Groups in Europe) \u2013 video on demand, taking a traditional broadcaster into Web 2.0 world after the dotcom crash\n\u201cI am a customer guy first, focus on the fan and customer\u201d\nSevenload \u2013 German version of YouTube \u2013 joining just before the 2008 crisis \u2013 tough road ahead in a start-up environment\nProSiebenSat 1 Games \u2013 (another Giant of German Broadcasting) \xa0& Maxdome\u2013 entering the Gaming world \xa0\nHis start as CEO of DFL Digital Sports (Bundesliga) \u2013 German Football League \u2013 his roles\nHow to create new revenue opportunities with content and data \u2013 three initiatives he is leading (using AI and machine learning)\nLocal relevance \u2013 providing customized content\nBundesliga Match Facts (Data driven stats) & Club data portal\nSmart media archive \u2013 150,000 hours of media footage digitized \xa0\n\nTreat \u201cAI\u201d like a colleague \u2013 create customized content for different clients and customers\nAWS (Amazon Web Services) partnership and evolution of it \u2013 best in class in cloud services to integrated business partner now\nDeltatre partnership \u2013 JV in Football data, VR, etc\nSports Innovation Trade Fair \u2013 every two years, setting up a real live environment(actual matches) to showcase new technology \u2013 next Spring 2022\nDFL Digital innovations during Covid -\xa0 on-screen innovation, augmented reality, additional match facts, new camera positions\nGlass to Glass strategy \u2013 from the camera Lens to the screen \u2013 DFL owns the parts of the entire value chain\nBetting space \u2013 DFL digital role \u2013 provide data to betting operators\nNBA Shots \u2013 NFT discussion \u2013 real collectables vs digital versions \u2013 exploring, difference in market dynamics\nOTT ready anytime if its needed \u2013 difficult question when will the switch to D2C happen vs the existing model\nBundesliga looking at PE partnerships and the process internally\n\xa0\nAbout Andreas Heyden\nSince June 2015, Andreas Heyden is serving as CEO of the DFL digital sports GmbH being responsible for digital platforms & production and distribution of national and international media content. Before Andreas was the Managing Director of Maxdome GmbH since July 1st, 2013. Previously, Andreas was COO as part the management of ProSiebenSat.1 Game GmbH from December 2011 on. \nBefore this Andreas was a managing director of the startup Sevenload, where his responsibilities included cooperation with content and distribution partners as well as internationalization of the portal. Before joining Sevenload, Heyden was head of the innovation and production unit at RTL Interactive, where he established new internet business models in the games industry and other segments. \nHeyden began his career at Metronet AG in 1996, where he worked in the Subscriber Marketing Department. In 1997, Heyden became a key account manager for I-D Media AG. Following his professional work in Singapore in 1999, he began working with Microsoft GmbH as part of the Product Marketing team for MSN.de.\n\xa0\nFollow us\xa0on our social sites for the latest updatesInstagram:\xa0https://www.instagram.com/sportsentrepreneurs/Facebook:\xa0https://www.facebook.com/marcusluerpodcastLinkedIn:\xa0https://www.linkedin.com/company/sports-entrepreneur