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Great discussion with my old friend Andrea Radrizzani, an Italian sports entrepreneur who build MP & Silva to a billion dollar company, the journey from Milan to Asia to now Leeds as Owner & Chairman of Leeds United.\n\xa0\nKey Highlights\nHow it started,\xa0 Media Partners,\xa0 early days of live streaming and website development (Web 1.0)\nWorking with strong leaders and visionaries at Media Partners\nMove to Asia \u2013 first two years in Shanghai\xa0 - distribution of media rights , next move to Tokyo\nDream was to distribute Serie A rights in Asia -\xa0 it became much bigger\nHow MP & Silva got started, partnering with Riccardo Silva \u2013 \xa0set up in Singapore (50/50 partnership)\nGrowth of business with focus on Media rights -\xa0 close to USD 1 billion in revenue at the end\nClear focus on Football rights initially, premium content, pay extra to get into market and build credibility\nFocus on local market knowledge, at one point 21 offices around the world,\xa0 breaking rights into smaller packages\nSell of MP & Silva to a Chinese group and the aftermath -\xa0 starting the next businesses (Eleven) and buying Leeds United, making mistakes and learning from them\nProving he can build successful platforms, investors and partners joining along the way\nStrategy of Eleven \u2013 focus on markets with less competition and opportunity to become a leading platform quickly (Poland, Portugal, Taiwan, etc)\nDeal with DAZN and ELEVEN \u2013 future plans and roles\nLeeds United story \u2013 how it all started and where it is now, boyhood dream come true\nThe journey from The Championship up to Premier League and staying there last season (scoring in last minute of game to stay in) \xa0\xa0\nWorking with High profile Investors (49ers, American Football team) and the combination of skills\nLearnings from his career \u2013 how you define risk taking and the level you are comfortable with\nChanging management style, lessons cost millions, listen more \u2013 building strong management teams\nPlay for Change \u2013 passion project and new projects coming up\n\xa0\nAbout\nAndrea Radrizzani is the Chairman of Leeds United and a leading entrepreneur who has been at the forefront of the global sports media industry for more than twenty years.\nA self-made businessman, Andrea founded the investment platform Aser Ventures in 2015, specialising in sports, media and entertainment properties. Aser became co-owners of Leeds United in January 2017 and since May of that year, Aser has been the ultimate parent company of the club with Andrea as Chairman.\nDuring his time with Leeds United, Andrea has overseen the return of the club to the Premier League in the 2019/20 season, following 16 years in the lower divisions. Whilst at Leeds, he has also appointed world-renowned coach Marcelo Bielsa, supported the development of one of the most successful academies in English football and bought back the Club\u2019s iconic Elland Road stadium.\nAndrea\u2019s success in the business world dates back over two decades. Radrizzani began his career in sports media in 1999 with digital sports content distributor Media Partners and founded Media Partners\u2019 China business.\xa0\nHe went on to co-found MP & Silva in 2004, launching the renowned sports media agency\u2019s operations from its headquarters in Singapore and leading its global expansion into 20 countries as CEO and major shareholder.\nLater, through Aser, Andrea launched the international sports content platform ELEVEN SPORTS in 2015. ELEVEN has since established itself as an innovative and fan-centric media platform in markets across Europe and Asia, with a rights portfolio that includes LaLiga, Serie A, Bundesliga, Premier League, UEFA Champions League and F1. ELEVEN recently secured domestic rights to the Belgian Pro League for the next five seasons.\nAndrea is also the Founder and Chairman of Play for Change, an international charity that uses the power of sport to improve the lives of children in his native Italy and around the world.\nBorn in Milan, Andrea studied Public Relations at the city\u2019s IULM Universi