BROADCASTS.com

Okay so let's put all the cards on the table right now. 2020 sho doesn't look like it did on our vision board and in our smart goals. In a few short months what it means to be present and visible has changed so the question now remains...what's next?

In asking this question we have to make a decision to either start fresh, make adjustments, or keep trudging along when it comes to our marketing strategy. The results right now are all over the map. We even see that there are many who are having success right now but they are holding back on sharing their results out of respect for other entrepreneurs. There are also many who have developed a fear of investing in marketing due to COVID-19. Today's guest gave us some great breakdowns for what marketing looks like both during and after this pandemic.

Free Marketing vs. Paid Marketing
People always question which options are better for those on a shoestring budget and those with a bigger budget. Evan gave some options for both along with a warning. It is important that we run the numbers so we know what is working and what is not working. Without measurable success you will find yourself wasting time, energy, and money on gadgets and gimmicks.

Your ads are an extended conversation with your target audience. Evan broke down how to make that conversation happen and where to take the conversation after the initial hello. Hey, you wouldn't walk up to someone and ask them to marry you so you can't expect your relationships with new clients to work that way either.

Evena's big no:
Do not boost Facebook Ads!

I currently serve as the CEO of Caffeine Marketing, Founder of CaffeineLabs, and Partner & CMO of Bowman Fly Fishing.

Social Media Handles (LinkedIn, Facebook, etc.)
https://www.instagram.com/evanbknox/
https://www.linkedin.com/in/evan-knox/
evanknox.com
caffeine.marketing