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Today we are joined by Laura Casselman. Laura is the CEO of JVZoo.com and co-founder of Vidastreet LLC. Laura climbed the corporate ladder by mastering the rules of the \\u201cold boys club.\\u201d More often than not, she beat them at their own game. She\\u2019s been published in Inc. Magazine Entrepreneur, and her book, Trust Your Increments, is a Wall Street Journal Best Seller. Laura\\u2019s companies have also been featured on the Inc. 5000\\u2019s list of America\\u2019s Fastest Growing Companies four times. [Nov 13, 2023]
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00:00 - Intro
00:21 - Intro Links
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Social-Engineer.com\\xa0- http://www.social-engineer.com/
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Managed Voice Phishing\\xa0- https://www.social-engineer.com/services/vishing-service/
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Managed Email Phishing\\xa0- https://www.social-engineer.com/services/se-phishing-service/
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Adversarial\\xa0Simulations\\xa0- https://www.social-engineer.com/services/social-engineering-penetration-test/
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Social-Engineer channel on SLACK\\xa0- https://social-engineering-hq.slack.com/ssb
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 CLUTCH\\xa0- http://www.pro-rock.com/
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 innocentlivesfoundation.org\\xa0- http://www.innocentlivesfoundation.org/
03:48 - Laura Casselman Intro
04:30 - From the Stage to the Boardroom
05:24 - Time to Run a Company
07:28 - Plan to Pivot
08:48 - Fire Yourself
09:41 - Room to Grow
12:19 - Respect is Natural
14:29 - Let Them Know
18:23 - Time to Move On
19:45 - Setting an Example
22:04 - Change Your Mind
27:20 - Your Companies
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 JVZoo
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 VidaStreet
29:04 - Your Book
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Trust Your Increments - Laura Casselman
31:11 - Mentors
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Parents
32:06 - Book Recommendations
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 With Winning in Mind - Lanny Bassham
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Winning the Moment - Cody Adent
35:53 - Find Laura Casselman online
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Instagram: @thelauracasselman
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 Website: lauracasselman.com
36:10 - Guest Wrap Up & Outro
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 www.social-engineer.com
-\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0 www.innocentlivesfoundation.org
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