Podcasts Science Social Sciences The Social-Engineer Podcast Ep. 177 - The Doctor Is In Series - Hold This Coffee - Subliminal Persuasion

Ep. 177 - The Doctor Is In Series - Hold This Coffee - Subliminal Persuasion

Published: Sept. 5, 2022, 6 a.m.

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Welcome to the Social-Engineer Podcast: The Doctor Is In Series \\u2013 where we will discuss understandings and developments in the field of psychology.\\xa0\\xa0

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This is Episode 177 and hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering.\\xa0

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Joining Chris is co-host Dr. Abbie Maro\\xf1o. Abbie is Director of education at Social-Engineer, LLC, and a perception management coach. She has a PhD in Behaviour analysis and specializes in nonverbal communication, trust, and cooperation.\\xa0

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Today\\u2019s conversation will be on the topic of Subliminal Persuasion. [Sep 05, 2022]\\xa0

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00:00 \\u2013 Intro\\xa0

00:27 \\u2013 Dr. Abbie Maro\\xf1o Intro\\xa0

03:26 \\u2013 Why this podcast?\\xa0

04:28 \\u2013 The topic of the day: Subliminal Persuasion\\xa0

05:46 \\u2013 What is Subliminal Persuasion?\\xa0

07:03 \\u2013 The Coca-Cola & popcorn myth\\xa0

09:08 \\u2013 Judas Priest Lawsuit\\xa0

10:32 \\u2013 Sex on ice, does it work?\\xa0

15:00 \\u2013 Getting warmer...\\xa0

16:08 \\u2013 ...and colder\\xa0

18:49 \\u2013 The importance of being attentive\\xa0

21:28 \\u2013 Does it pass the smell test?\\xa0

22:59 \\u2013 Can Prime lead to Persuasion?\\xa0

24:34 \\u2013 The necessity of Motivation\\xa0

27:05 \\u2013 Does Belief play a role?\\xa0

28:17 \\u2013 The Smell of Fear\\xa0

32:52 \\u2013 Applying the Subliminal\\xa0

38:58 \\u2013 The limitations of application\\xa0

41:26 \\u2013 Subtle Psychology\\xa0

44:33 \\u2013 Book Recommendations\\xa0

45:42 \\u2013 Find Dr. Abbie Maro\\xf1o on the web\\xa0

46:26 \\u2013 Find Chris on the web\\xa0

46:41 \\u2013 Wrap Up\\xa0\\xa0

47:59 \\u2013 Outro\\xa0

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Select research:\\xa0

Chen, Z., Tan, Y., Zhang, Z., & Li, M. (2021). Research on subliminal visual messages based on EEG signal and convolutional neural network. In MATEC Web of Conferences (Vol. 336, p. 05014). EDP Sciences.\\xa0
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Damaskinidis, G., & Kostopoulou, L. (2021). Intersemiotic Translation of Subliminal Messages in Brand Logos: A Qualitative Experimental Research. International Journal of Semiotics and Visual Rhetoric (IJSVR), 5(1), 1-14.\\xa0
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Dijksterhuis, A., Aarts, H., & Smith, P. K. (2005). The power of the subliminal: On subliminal persuasion and other potential applications. The new unconscious, 1, 77-106.\\xa0
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Epley, N., Savitsky, K., & Kachelski, R. A. (1999). What every skeptic should know about subliminal persuasion. Skeptical Inquirer, 23(5), 40-45.\\xa0

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Hsu, L., & Chen, Y. J. (2020). Neuromarketing, subliminal advertising, and hotel selection: An EEG study. Australasian Marketing Journal (AMJ), 28(4), 200-208.\\xa0

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Li, N., Juan, L., Xin, W., & Xiang-hong, S. (2011, March). Effect of sustained subliminal auditory stimulus on human emotion. In International Conference on Information Science and Technology (pp. 381-384). IEEE.\\xa0

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Loersch, C., Durso, G. R., & Petty, R. E. (2013). Vicissitudes of desire: A matching mechanism for subliminal persuasion. Social Psychological and Personality Science, 4(5), 624-631.\\xa0

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Riener, A. (2012). Subliminal persuasion and its potential for driver behavior adaptation. IEEE Transactions on Intelligent Transportation Systems, 13(1), 71-80.\\xa0

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Smarandescu, L., & Shimp, T. A. (2015). Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), 715-726.\\xa0

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Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2002). Subliminal priming and persuasion: Striking while the iron is hot. Journal of experimental social psychology, 38(6), 556-568.\\xa0

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Zacharia, A. B., Hamelin, N., Harcar, T., & Rodgers, P. (2020). A Neuro Analysis of Static Subliminal Advertising in Packaging. EDITORIAL 77, 29, 81-104.\\xa0

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