596: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales

Published: Feb. 8, 2024, 10 a.m.

You may remember the story Jacques Hopkins first shared on the Side Hustle Show in 2017 about his online piano course.\nOver the past decade, he systematically scaled Piano in 21 Days, into a powerhouse brand that generated over $4 million in sales.\nNow in 2024, I connected with Jacques again to get an update on his current projects and perspective looking back on his entrepreneurial wins and lessons learned over the past years.\nLike all savvy business owners, his approach and focus has evolved quite a bit during that timeframe.\nTune in to Episode 596 of the Side Hustle Show to learn:\n\nJacques' online piano course business after 11 years and over $4 million in sales\n\nElements of building a successful online course business\n\nHow Jacques' passion has shifted after doing this side hustle for over a decade\n\nWhat Jacques is focused on next with his coaching program and podcast\n\n\nFull Show Notes: An Online Course Business Turns 10: Lessons from $4M in Online Piano Course Sales\nNew to the Show? Get your personalized money-making playlist\xa0here!\nSponsors: \n\n\nSquarespace - Start building your professional website today!\n\n\nIndeed \u2013 Start hiring NOW with a $75 sponsored job credit to upgrade your job post!\n\n\nFactor \u2014 Get 50% off America's #1 ready-to-eat meal delivery service w/ code sidehustle50!\n\n\nThe Hustle Daily Show\xa0- Your daily news podcast about irreverent and informative takes on business & tech!