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Lou Rice was breastfeeding her son Archie one night when disaster struck\u2014she dropped her Kindle on his head!\nWhile that experience was upsetting for both of them at the moment, it sparked an idea for Lou and her husband Ben to create a solution.\nBen fashioned a silicone strap with staples to attach Lou's Kindle to her hand and prevent any future dropping incidents.\nLou tested it out over the next month and absolutely loved having the grip and security of the strap for comfortable one-handed reading during those long middle-of-the-night feeds.\nAnd thus, their side hustle, strapsicle.com was born\u2014a company now generating over $50k a month selling their innovative Kindle straps. Not only that, but Strapsicle is on pace for its first-ever 6 figures\xa0after recently going viral on TikTok and Instagram.\nTune in to Episode 589 of The Side Hustle Show to learn:\n\nHow an accident sparked a successful product idea\n\nWhy micro-influencers were key for visibility\n\nHow early demand was validated before production\n\nHow diversified sales channels have inherent strengths\n\n\nFull Show Notes: 589: How a Simple Idea Turned Into a $50k a Month Side Hustle\nNew to the Show? Get your personalized money-making playlist\xa0here!\nSponsors:\n\n\nLadder\xa0\u2013 Get instantly approved for term life insurance\u2014no doctors, no needles, no paperwork!\n\n\nMasterclass \u2014 Get 15% off an annual membership!\n\n\nFactor \u2014 Get 50% off America's #1 ready-to-eat meal delivery service w/ code sidehustle50!