495: The Multi-Million Dollar Pivot

Published: April 18, 2022, 9 a.m.

The cocktail content business wasn't paying the bills, but a slight pivot changed everything.\nChris and Julia Tunstall from ABarAbove.com were disappointed with the quality of existing barware on the market. So they placed a big bet that they could do better\u2014and sold out in 3 weeks.\nThis is a story about the power of being a part of your community and listening to what they really want.