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From working 40-50 hours a week in an engineering job to working 5-10 hours a week in a \u201clifestyle business\u201d.\nThat\u2019s the lifestyle and business shift Chris Lollini created for himself by white labeling someone else\u2019s software tools.\nWhite labeling is a super interesting business model.\nIt\u2019s basically putting your brand, your sales and marketing, and your frontline customer support on top of an existing software product.\nAnd it comes with a lot of the benefits of SaaS \u2014 recurring revenue, good margins \u2014 without the upfront development time and expense.\nTo make it work, you essentially play matchmaker \u2014 finding a common problem and pairing that with a software solution.\nChris was a self-described \u201crecovering engineer\u201d who started a marketing agency as a side hustle 9 years ago, which has evolved into a multi-6 figure white labeling operation called Reputation Igniter.\nThrough Ignite.Reviews, Chris Lollini helps small businesses earn more positive reviews for their work.\nTune in to The Side Hustle Show interview to hear:\n\nhow Chris got the idea to start white labeling SaaS products\n\nhow he identified his customer's pain points and provided a SaaS solution\n\nthe methods he uses to add value and create healthy profit margins\n\nFull Show Notes: Reselling Software as a Side Hustle\nDownload Your Free Bonus: 20 White Label Software Niches\nNew to the Show? Generate Your Free Money-Making Playlist