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\u201cHow I bootstrapped a 6-figure e-commerce brand in its first year with zero ad spend.\u201d\nThat was the subject line that Side Hustle Show Connor Meakin sent me that grabbed my attention and earned him a spot on this week\u2019s show.\nThe brand Connor is talking about is BluebirdProvisions.co, an organic bone broth, and bone broth powder company.\nConnor started Bluebird Provisions after suffering a devastating foot injury that doctors said he would never fully recover from and be able to run again.\nSearching for alternative, holistic ways to heal his foot, Connor decided to try drinking bone broth.\nHe accredits healing his foot injury, in part, to the healing properties in bone broth and decided to manufacture his own line of bone broth products.\nConnor now sells his products through retail stores like Whole Foods, on Amazon, and through his own e-commerce site, and saw a 225% growth last year.\nTune in to The Side Hustle Show interview to hear:\n\nhow Connor came up with the idea to sell bone broth\n\nhow he\u2019s turned it into a reality for a relatively low startup cost\n\n\nthe creative and effective ways he\u2019s driving sales on and off of Amazon today\n\nFull Show Notes: How I Bootstrapped a 6-Figure E-Commerce Brand in 1 Year