483: 6 Figures in 12 Months: Pivoting from Low-Ticket Products to a Productized Service

Published: Feb. 10, 2022, 10 a.m.

When the pandemic hit, Timmy Bauer from DinosaurHouse.com pivoted his business from being a traveling children\u2019s book author to running a children\u2019s book production company.\nTimmy was enjoying working as a traveling children\u2019s book author, but he was forced to change directions when schools started locking down and not allowing guests.\nHis story is the perfect example that you don\u2019t always need to make a complete 180 if your business hits a wall.\nSometimes you just need to make a slight re-calibration, a couple degrees one direction or the other that can set you off on a new path.\nThis new path has taken Timmy from \u201cjust over the poverty line\u201d to running a 6-figure business in the last 12 months.\nTune in to The Side Hustle Show interview to hear:\n\nhow Timmy pivoted his business model when the pandemic hit\n\nhow he uses content-based marketing and other people\u2019s events to drive sales\n\nthe ways you might also be able to take your existing skills and knowledge to serve a different customer base\n\nFull Show Notes: 6 Figures in 12 Months: Pivoting from Low-Ticket Products to a Productized Service