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b'How does turning a passion into a profitable side hustle sound?\\nThat\\u2019s exactly what this week\\u2019s guest, Luke Lorick of Tailgating-Challenge.com has done.\\nLuke took his passion for tailgating \\u2014 the pre-game parking lot party variety, not the annoying driving habit variety, and turned that into a long-running and profitable online side hustle.\\nIt wasn\\u2019t an overnight success. In fact, Luke says himself that \\u201cOvernight successes don\\u2019t happen overnight.\\u201d\\nLuke has put in years of hard work building strong relationships with brands - some of which are huge household names - and growing an audience of more than 250,000 across his social media accounts to get where he is today.\\nTune in to The Side Hustle Show interview to learn:\\n\\nhow Luke drives traffic and revenue\\n\\nhow he\\u2019s grown some substantial social followings\\n\\nways you can emulate his strategies in your niche\\n\\nFull Show Notes and PDF Bonus: How One Football Fan Turned Tailgating into an Online Business\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'