378: Facebook Groups: Grow and Monetize a Community Around Something You Care About

Published: March 12, 2020, 9 a.m.

Melissa Fassel Dunn has built a thriving - and profitable - online community serving residents in her small town.\nThe interesting part is that she didn't start her Facebook group or website with the goal of making money.\nShe did so to solve a pain point she was experiencing finding information about services in her town of Milton, a suburb of Boston.\n\u201cI needed information about kindergarten, I needed information about a plumber, an electrician, and I felt like there wasn\u2019t a go-to place for any of that.\n\u201cSo, I thought, I\u2019m going to start a group, I\u2019m going to add some of my friends and we can exchange information with one another,\u201d Melissa told me.\nShe started Milton Neighbors, a Facebook group for residents of Milton to share information and recommend local services.\nThat was in 2013, today the group has more than 11,000 members and is almost a 6-figure business.\nTune in to hear how Melissa built up her group, how she keeps people engaged, her monetization methods, and how you can replicate her model with a Facebook group of your own in just about any niche.\nFull Show Notes and PDF Highlight Reel: Facebook Groups: Grow and Monetize a Community Around Something You Care About