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You\u2019ve started a business.\nYou\u2019ve created a product or a service.\nYou\u2019re selling it to clients and getting great feedback.\nThat\u2019s great, you\u2019ve overcome so many of the hurdles we face as entrepreneurs. But the next step is finding a way to keep new customers coming through the doors and scaling up your services.\nThat\u2019s the challenge today's guest Matt Rudnitsky of Platypusbooks.com is facing. Matt helps entrepreneurs and other interesting people turn their ideas and expertise into books.\nFor this, Matt earns $30k and up per project. But, as you might have guessed, it takes a ton of work and the client pipeline is sometimes dry for months at a time. Matt has also created an online course teaching self-publishing, but hasn\u2019t enrolled any students yet.\nSo, I invited Kurt Elster from EtherCycle.com back onto the show. (Some of you will remember Kurt from episode 71 back in 2014 where he talked about productized consulting).\nKurt hosts the unofficial Shopify podcast and is a leader in productized consulting in the Shopify space. He\u2019s faced all the same problems Matt, and a lot of you reading this are currently facing.\nTune in to hear our take on Matt\u2019s business and Kurt's recommendations for next steps. As you listen in, put yourself in Matt\u2019s shoes and see how a similar product or service ladder can apply to your own business.\nFull Show Notes: Productized Service Coaching: Building a Product Ladder