311: How to Create Your Own Nicheand Your Own Income

Published: Nov. 29, 2018, 10 a.m.

b'Her escape plan was an interesting one.\\nApril Whitney was staring at a future of pharmaceutical copywriting, and wanted out.\\nToday, April is\\xa0the leading voice in the niche of petite fitness.\\nWhere the story gets exciting, is that it\\u2019s a niche that for all intents and purposes, April invented.\\nNobody was searching for this stuff, which would normally be a huge red flag. But when women came across April and her content, something resonated.\\nStarting a little over a year ago, she\\u2019s built a tribe of over 10,000 followers, raised $8,000 on Kickstarter for her first product, and now sells $1000 worth of that product on autopilot every month.\\nApril built most of her tribe on Instagram, a platform that\\u2019s saturated with fitness-related content and notoriously difficult to convert followers into customers.\\nTune in to hear how April found her tribe, converted them into followers and customers, and the products and services she created that ultimately funded her quitting that cubical job to do something she loves.\\nFull Show Notes and PDF Highlight Reel: How to Create Your Own Niche\\u2014and Your Own Income'