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10 months!\nJust 10 months after starting his side hustle, Jonathan Mendonsa was ready to quit his 6-figure job and take the business full-time.\nWhat's the hustle?\nA podcast called\xa0Jonathan co-hosts with this partner Brad Barrett ChooseFI.\n\u201cYou need to either be first or be different. We couldn\u2019t be first, so we wanted to pivot and be a little different,\u201d Jonathan said.\nWhen the project started, he was working full-time as a pharmacist, living a frugal lifestyle, and was an avid consumer of financial independence content.\nFrom the offset, he knew that, \u201cIf we can create a show that\u2019s information, accurate, good, entertaining, and also inspirational, that\u2019ll be addictive.\u201d\nIn this episode Jonathan shares some of the unique tactics and tips he and Brad used to grow their audience, community, and business so fast.\nTune in to hear how ChooseFI earned 2 million downloads in its first year, and how they monetize the show to support two families.\nFull Show Notes and PDF Highlight Reel: Choose Financial Independence: A Case Study in Audience Building