240: Why a Facebook Group Should be Part of Your Marketing Strategy

Published: July 27, 2017, 9 a.m.

Teresa Greenway is a mother of 10 who went from working part-time in a bakery to making $5k a month doing what she loves \u2013 baking and teaching others how to bake.\nMore specifically, she teaches how to bake perfect sourdough bread.\nTeresa has built a really cool business around this niche at NorthwestSourdough.com.\nIn the past couple of years, her main revenue driver has been Udemy courses, to the tune of several thousand dollars a month.\nThe main driving force behind this? It turns out Teresa's secret weapon is a huge Facebook group\xa0of engaged followers, fans, and fellow bakers.\nWith almost 35,000 members, it's one of the largest baking groups on Facebook, and Teresa said it all started \u201cby accident\u201d back in 2013.\nSince then her business and revenue have grown faster than a loaf of her sourdough bread. Teresa earned $1k in the month she released her first Udemy course in April 2015, and it was a life-changing moment. She went on to earn $20k in her first year, and now consistently brings in $4-5k a month.\nTeresa did all of this will little to no promotion or marketing. Tune in to hear how she grew her Facebook group so fast, why she decided to start selling courses on Udemy, and how she also uses YouTube and ebooks to drive traffic to her courses and group.\nFull Show Notes and PDF Highlight Reel: Why a Facebook Group Should be Part of Your Marketing Strategy