Today I'm going to share three things your podcast needs to be successful, I'm also going to share some podcasting news, and a product review on a blab.im replacement. \xa0 Call the Show at 888-563-3228 Blubrry Launches Adverting Partner Plan If you are looking for an advertiser for your show, Blubrry was one of the first companies to try to pool a bunch of smaller shows together to attract sponsors. They recently launched a partner plan. Here are a couple of things about the plan It's for someone who is serious about getting a sponsor It's for someone who check's their email and values communication In the past Todd and crew would setup an advertising campaign only to have podcasters pull out at the last minute, or they forgot to let Todd known they had already sold their own spots. For more information go to\xa0https://create.blubrry.com/resources/blubrry-podcast-advertising/blubrry-advertising-priority-list/ Ask the Podcast Coach Moves to a New Platform After blab.im waved it's middle finger at podcasters, this week we waved back (after last week it just stopped working). The platform I am using is firetalk.com\xa0which has the same functionality (give or take) as blab, and its free. You don't get the audio file (just the video). You can always "rip" the audio out of the video file. So far I like it, and will continue to use it going forward. Because of His Podcast\xa0Michael O'Connell Got a Book Deal. I was interviewed for a future episode of It's All Journalism by\xa0Michael O'Connell and he shared that due to his podcast he now has a book deal about podcasting. The Messengers Documentary Team will be in Akron Ohio on August 2oth The Messengers Documentary team (doing a film on podcasting) will be in Akron Ohio (Cuyahoga Falls to be exact) on August 20th to film me, and to share some video and film the Northeast Ohio Podcasters Meetup (normally the third Monday of the month, but moved to Saturday this month). The exact location and time will be announced later (more than likely 2-5ish in Cuyahoga Falls - location to be determined very soon). For more information go to www.themessengersdoc.com to check out Dave's podcast about the project go to www.themessengerspodcast.com/podcast Podcast Rewind The Biz Chix Podcast episode 26 had a super frank talk about sex after children. Gentlemen if you want to know what women think and feel about sex, now is you chance it starts at the 27 minute mark.\xa0http://bizchix.com/226/ Another new show I've been listening to is the Rhoades to Success Podcast with Jessica Rhoades who has great tips on getting and being interviewed. The Three Things Your Podcast Needs That Have Nothing to Do With Microphones, Downloads, or Hosting Today I want to talk about podcast success and the things you need to achieve. Here is the fun part I\u2019m not talking about microphones, downloads, or hosting. While those are ingredients that you need to podcast, without these you are doomed. They are attitude, health, and support. The first thing is your expectations and/or attitude. I have people contact me weekly with dreams of getting into Apple\u2019s New and Noteworthy and \u201cmaking it big\u201d (whatever that means). Per Rob Walch of Libsyn, fifty percent of podcasters get less than 160 downloads, and fifty percent get above. I feel this is mainly due to the thousand plus podcasts launching every week. They are just starting to build their audience. I come from a training background where if I had twenty students in my class, my hands were going to be full. When you have 160 listeners, that would equal eight classrooms. In the last building I worked in, that would be an entire floor of classrooms filled with people who want to listen to you. People who could consume AM, FM, CD, Sirius, Local and Cable channels, HBO, Netflix, Hulu, Audible, etc. They choose to listen to you. So how do you get your attitude straight? You have to be able to answer the question, \u201cWhy are you starting a podcast?\u201d For me, I love to help people. That\u2019s what I worked in training departments for 20+ years. Now, let\u2019s not fool ourselves. I like making money as well. However, when I have someone come to me too scared to launch a podcast, and I later I hear them cry over the phone as they see their podcast in iTunes, it is hard to put a price on that. The other reason you need to know you \u201cWhy\u201d is so you can create content that fits in with your goal. If the purpose of your podcast is to position yourself as a leader in your field, then maybe you should use a Q&A format. What if you\u2019re in just to make money. You\u2019re in it to boost sales. Remember when you first start out you don\u2019t have an audience, so if the goal is to convert your audience to sales, the first thing you need to do is focus on getting an audience, and second how to convert them. The length of time it takes to achieve this is why Podcasting is often said to have a slow burn. You have to have an audience before you can sell to your audience. Also, you better be willing to podcast for free, because when you start out, you are. In fact, you\u2019re losing around $30 a month in expenses. The second thing is your health. Certain gurus love to tell you to stay up until three in the morning, get up at 6 and go to work. If you really want it, you will do this. If you don\u2019t do this, well then (LOSER) you don\u2019t really want it right? You just need to dig down deeper. After all, it\u2019s not going to come to you; you have to HUSSLE DOWN and GO GET IT TIGER! No for the record, you do have to do the work, but killing yourself to live is not a great option. I did this for a while. Here is what it produced. A crappy attitude because I constantly felt \u201cbehind.\u201d That I wasn\u2019t working hard enough, and that was I was doing wasn\u2019t good enough, and that I need to sacrifice more. A crappy product. I make enough typos when I\u2019m awake, let alone when I\u2019m sleep deprived. I was struggling with energy, and creativity because my body wanted something. It was called sleep. I recently lost 30 lbs. You know one of the key ingredients? Sleep. I now get at least 6, typically 7 hours of sleep a night. WHAT? THAT IS INSANE. No, what it is, is a strategy to be more productive because you\u2019re not doing rookie mistakes because you can\u2019t keep your eyes open. I can focus. You have the attention span of a puppy hopped up on red bull. The other thing it did was mess up my back. Countless time I would wake up at my desk with my head pointing down in some weird position as my body was in some strange position sleeping in a chair. Great, my hustle would now slow me down cause I can\u2019t stand up straight. I gained weight. Why? Because I was BUSY, I had THINGS TO DO, so I would go get some \u201cfast food\u201d and slam my Double Mystery Meat, Fries, and a Coke. Never realizing by the time I drove to the Burger Hut, waited in the drive through, and got home to eat my luke-warm home slop, I could\u2019ve cooked something much more healthy at home. Eating fast food is like pouring the cheapest gas you can find in your car. It doesn\u2019t burn well, and it leaves a residue in your engine. Well, in this case, you body doesn\u2019t know what to do with strange chemistry abortion called fast food that tricks your mind into thinking it\u2019s not full so it can dump enough sugar down you face to light you up like a Christmas tree. You will notice on ingredient labels they don\u2019t put the percentage of sugar contained in that Starbucks (because your morning Late probably has your over your daily limit already). Poor nutrition leads to you getting sick, and tired. Which eventually leads you to be sick and tired of being sick and tired. Now instead of being upbeat, creative, and inspired you are tired, unmotivated, potentially cranky, and/or depressed. Now because you\u2019re tired and cranky (and maybe depressed), you will probably notice your family and friends don\u2019t want to be around you. Being tired, sick, and cranky leads to: The third thing you need to have a successful podcast: Support. When your friends and family (going forward let\u2019s just say family) don\u2019t support your podcasting efforts, it will suck whatever energy you have left in your body. It is often the final nail in the coffin. You can\u2019t demand support. Demanding support often can lead to resentment on the person waiting in the wings. When you FORCE someone to support you, they aren\u2019t supporting you because they believe in you, or they want to. They are supporting you because they HAVE to. If someone puts a gun to my head forces me to say \u201cSoundcloud is the best podcasting platform on the planet\u201d I would do it because I like breathing, but would that really be support? When your family is complaining about the time, money and effort you are putting into your show it creates stress. Stress is not a great fertilizer for creativity. Some people strive under pressure, but many have a hard time concentrating. They can\u2019t \u201cbe in the now\u201d because they are too busy waiting for the shoe to drop. So those are the problems. How do you solve them? For Health Do the Following: Batch cook food. For me, I buy a family pack of chicken thighs and dump them into a pressure cooker. I then package them up and put them in the refrigerator. When I need a quick snack, I throw them into the microwave, and while I\u2019m eating the chicken I microwave a vegetable, and I\u2019m done in 10 minutes. It\u2019s true fast food. The pressure cooker requires no overseeing. For me, I look at what time I\u2019m getting up in the morning. For me, that is 7:30 AM as I have to be at work by 8:30. If I want seven hours sleep, I have to be in bed by 12:30. I know I need to exercise for at least 30 minutes that means takes me back to 12:00. Now Let\u2019s Take This Thought into the Support Area I need to eat and spend some time with my family. Let\u2019s call that two hours. That would be 10 PM. If I arrive home at 6 PM, I would have FOUR FREE HOURS. Now my family isn\u2019t going to want to eat at 10 PM. So from 6-8PM I enjoy my family. I then spend 30 minutes exercising. It\u2019s not 8:30. I have three