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On this week\u2019s episode, one of the most spectacular collapses of the dotcom boom and bust: eCommerce retailer, boo.com.

Boo.com was in development for two years and operational for one of those two years. Not a long time, even in dotcom\u2019s warp speed world. But in those two years, boo.com set the standard of what not to do when it comes to internet retailing.

And it shaped how we, in 2020, shop online.

The Risktory Podcast is created, written, produced and hosted by Jacinthe A Galpin.

Soundtrack (sourced from www.freemusicarchive.org)
Alan Spiljak \u2013 Clouds
Alan Spiljak \u2013 Forgotten
Alan Spiljak \u2013 Light blue
Alan Spiljak \u2013 Empty days
Alan Spiljak \u2013 Stars above
Alan Spiljak \u2013 Not the end
Alan Spiljak \u2013 Sun
Alan Spiljak \u2013 Flying away
Alan Spiljak \u2013 Time
Alan Spiljak \u2013 Fantasy in my mind

Bibliography
https://web.archive.org/web/20121224101458/http://crave.cnet.co.uk/gadgets/the-greatest-defunct-web-sites-and-dotcom-disasters-49296926/3/
https://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/boo-com-case-study-a-classic-example-of-failed-ebusiness-strategy/
http://www.tnl.net/who/bibliography/learned-boo-com/
https://www.theguardian.com/technology/2005/may/16/media.business
https://en.wikipedia.org/wiki/Boo.com#Burn_rate
http://www.tnl.net/who/bibliography/learned-boo-com/