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Coming up on this week\u2019s episode, a story of resilience and reinvention, courtesy of IBM. In 1984, IBM was the King of the Computing world. Where other competitors, such as Apple, constructed and built each hardware component, and wrote every line of software for their computers, IBM innovated a competitive advantage where they would buy hardware components, assemble said components, and ship its computers with Microsoft Windows pre-loaded. What IBM did was innovative, clever\u2026. and it catapulted them to the top of the IT food chain.

Unfortunately for IBM, their advantage was not to last. Once competitors \u2013 such as Dell - figured out what IBM were doing, they not only copied IBM\u2019s business model. They did it better and, very rapidly, eroded IBM\u2019s market dominance. In 1993, IBM posted what was then corporate America\u2019s biggest ever loss of $8 billion dollars.

What did IBM do? It reinvented. Just as it had done before, but this time with a focus on building an operating model that would be truly resilient. On this week\u2019s episode, I\u2019ll explore the reinvention of IBM. And I\u2019ll identify what IBM did to skirt around threat and chase opportunity to build for itself a resilient operating model that has \u2013 so far - stood the test of time.

The Risktory Podcast is created, written and produced by Jacinthe A Galpin.

Soundtrack (sourced from www.freemusicarchive.org)
Podington Bear - Elephants on Parade
Alan Spiljak \u2013 Clouds
Alan Spiljak \u2013 Forgotten
Alan Spiljak \u2013 Light Blue
Alan Spiljak \u2013 Empty Days
Alan Spiljak \u2013 Stars Above
Alan Spiljak \u2013 Not the End
Alan Spiljak - Sun

Bibliography
https://money.howstuffworks.com/10-companies-reinvented-themselves1.htm
https://www.npr.org/2011/06/16/137203529/ibm-turns-100-the-company-that-reinvented-itself
https://www.gobankingrates.com/making-money/business/favorite-brands-reinvented-themselves-made-big-money/#4
https://en.wikipedia.org/wiki/History_of_IBM
https://qz.com/26018/it-companies-could-learn-how-ibm-turned-around-in-the-nineties/
https://wittysparks.com/successfully-reinvented-companies/
https://www.nytimes.com/1981/02/15/business/us-vsibm.html