Podcasts Business Management The Restaurant Report 171. Text-To-Order Restaurant Integration | Donald Burns

171. Text-To-Order Restaurant Integration | Donald Burns

Published: April 9, 2021, 9:01 p.m.

Although text messaging (SMS & MMS) is not a new technology, it is for restaurant businesses.Yum! Brands\u2014the parent company of KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill recently announced it has begun the first steps in integrating Text-To-Order technology to help restaurant chains drive growth. Text-to-order comes with a built-in direct response marketing channel that allows brands to send promotions and reminders to their loyal customers on an opt-in basis. Text marketing provides a powerful tool to drive repeat orders and build more brand equity. On this episode, we sit down with Donald Burns to discuss text-to-ordering, third-party delivery, fast casual ghost kitchens, and franchising unit economics.

Guest: Donald Burns - The Restaurant Coach
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~Text-To-Order Restaurant Integration w/ Donald Burns~
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