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Coach Lou Holtz is promoting his partnership with Kingsford Charcoal and it's all about sportsmanship. It's part of a campaign called #BBQDiplomacy that will hopefully help tone down some of the inter-conference rhetoric and nastiness.\n\nObviously we talked about more than just that.\n\nThis episode of the WFNY Podcast is brought to you by Audible.com. Sign up for your free trial today!\n\n\nSportsmanship in the modern media market\n\nsportsmanship in the Twitter generation\n\nCoach Holtz' career as a motivational speaker\n\nCoach Holtz recounts his year with the Buckeyes winning the Championship back in 1968\n\nComparing the arrival of Bo Schembechler to the arrival of Jim Harbaugh\n\nUrban Meyer keeping the Buckeyes focused on the task at hand\n\nThe matchup with Virginia Tech on Monday night\n\n\n\xa0\n\nSubscribe to the podcast on iTunes.\nLearn more about your ad choices. Visit megaphone.fm/adchoices