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Affluent was created and founded by Oscar Sanchez in the streets of lower Manhattan in New York City. It was the first urban digital record label offering prepaid distribution, label services, marketing, promotions, strategic planning and brand management to the urban digital market. Since its inception Affluent Records has successfully grown to be recognized as a top tier leading independent music brand. Although the label was established in New York, Affluent Records music catalog derives from a diverse array of artist, labels & albums nationwide. Oscar is a 19 year vet that got his start in 1992 working as an intern with Russell Simmons and Lyor Cohen at Def Jam. He was quickly promoted by CEO Lyor Cohen to work as both as A&R Rep / Music Producer for the label while simultaneously working for both of Chris Lighty new ventures Violator Record Label & his Violator Management company with Mona Scott.\n\nHis first A&R credit was the Platinum-selling Def Jam 10th Anniversary Box Set \u2013 a collection that is now considered a Hip Hop classic. Throughout his career Oscar has also worked at BMG as a product manager for Gee Street Records.\n\n.