Podcasts Kids & Family Parenting The Mom Hour More Than Mom: Marketing To Moms (We Have Thoughts)

More Than Mom: Marketing To Moms (We Have Thoughts)

Published: May 8, 2022, 8 a.m.

Moms are savvy consumers, conscientious home managers, and discerning decision-makers. So why are we so often the target of hyper-generalized and cringey marketing efforts? In today\u2019s More Than Mom episode \u2013 airing on Mother\u2019s Day! \u2013 Meagan and Sarah keep it light (and a bit snarky ?) as we vent about the sloppy intent, terrible puns and ridiculous stereotypes advertisers use to market to us moms. Join us!

LINKS MENTIONED:

  • We\u2019d love to hear your thoughts around opting out of Mother\u2019s Day messaging. Have you ever found that to be helpful? Let us know in the comments below or on this episode\u2019s Instagram post!
  • Here\u2019s the Mother\u2019s Day Ad Spend Data Meagan referenced
  • Meagan\u2019s podcast, Mother Of Reinvention, recently featured an interview with Katie Keating about marketing to \u2013 and by \u2013 midlife women
  • Fancy, a NYC advertising agency, surveyed 500 women over 40 about their feelings concerning advertising and marketing and highlighted their findings in this post.


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