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Leah Emmott is a truly remarkable young\xa0entrepreneur. As the founder of Inner Fire, an\xa0eco-friendly yoga clothing company\xa0based out of Vancouver, BC, Leah has managed to\xa0build a remarkable tribe of devoted\xa0followers of her\xa0brand called\xa0\u201cThe\xa0Luminaries\u201d. We often read about\xa0building\xa0tribes or fan bases for our\xa0brands, and in this show, you will hear an\xa0incredible story from humble beginnings that have led to a powerful\xa0business driven by a tribe of\xa0followers for Inner Fire. Leah\xa0saw the apparel industry getting overrun by the throwaway culture of fast fashion and unfair labor practices and knew there had to be another way. Today Inner Fire is a company that creates yoga apparel and lifestyle products for the urban yogi and in doing so has created an amazing base of Luminaries that gives us a true model for building a fan based for our company.\xa0 The Mojo Radio Show copyright Gary Bertwistle & Darren Robertson \xa0 Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show.... sadly! It\u2019s just stuff we like, think is cool and maybe of interest to you our listeners. \xa0 \u201cLife should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!\u201d \u2015\xa0Hunter S. Thompson,\xa0The Proud Highway: Saga of a Desperate Southern Gentleman, 1955-1967
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