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Look inside for your great ideas.
Bart Pawlak is the executive creative director of George Patterson Y & R. He is one of the best creatives in the country and is well placed to share tips and tools to help make your brand and your communication the best it can be. If you are determined to ensure your marketing and brand message is truly compelling for your customers or clients you will love this episode. Learn how to write clever strategic creative that appeals to your customers or clients.
-\xa0\xa0\xa0 What can a brand do to build trust today?
-\xa0\xa0\xa0 Making your message resonate and work with your customers and clients
-\xa0\xa0\xa0 Utilising the power of emotional vs rational messaging
-\xa0\xa0\xa0 What are the common mistakes brand owners make when communicating?
-\xa0\xa0\xa0 What makes a great marketing and brand person?
-\xa0\xa0\xa0 The interrogation of your brand
-\xa0\xa0\xa0 What are the first steps to create a brand if you are a start up?
-\xa0\xa0\xa0 How can we go about unlocking your children's imagination and creativity?
-\xa0\xa0\xa0 How can we as parents show our children the way to creativity and imagination?

-\xa0\xa0\xa0 The best creative tip for writing great copy
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