Darryn Altclass is an award-winning brand strategist, author and speaker. His latest book "This Way Please" has received widespread acclaim. We live in a world where brand is becoming critical for any company leader however the value and understanding of brand is being eroded. In this show we dive into brand, marketing, promotion and strategy and chat about what’s it take for a brand to succeed in the market today by having customers truely love their product or service?