Katie Kaps co-founded HigherDose a spa based on next-level health and wellness therapies. The brand attracts celebrity clients, influencers, models, athletes, Michelle Williams and even Leonard DiCaprio. Katie and Higherdose have been featured in The New York Times, Forbes, Huff Post, Vogue. This is a show about creating a brand, the moving pieces we need to line up, how to think through and execute a strong marketing plan. It’s the thinking that is most interesting and not just the doing part.