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Allen Gannett overturns the myths of creative genius for better business success.
Allen Gannett overturns the myths of creative genius and shows that it's not the province of genius, of those select brilliant few whose moments of insight arrive in unpredictable flashes of inspiration. Allan explains the science to achieving success in any creative field, from writing a novel to starting a successful company. Based on his book The Creative Curve you’ll forget everything you thought you knew about creative genius and find that everyone can better engineer mainstream success.