Sirma Karapeeva: Meat Industry Association Chief Executive on New Zealand's red meat exports dropping by 14% in October

Published: Feb. 8, 2024, 6:53 p.m.

The red meat industry is taking a bit of a hit.\xa0

Red meat exports in October were down 14% on the same month the year before.\xa0

Exports to China, our largest red meat export market, declined 31& due to weaker consumer demand, imports of Brazilian beef, and competition with Australian sheep meat.\xa0

Meat Industry Association Chief Executive Sirma Karapeeva told Mike Hosking that this is more than just China, it's global. \xa0

She says we're all facing tough economic conditions and inflationary pressures, and while consumers want to enjoy good quality food, they're not spending as much as they did in the past.\xa0

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