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Back in 2008 two kiwis created Invivo with the intention of bringing New Zealand wine to the world.\xa0

Sarah Jessica Parker joined the team back in 2019, and their wine collaboration is now wildly successful, their Sauvignon Blanc the fastest growing Premium Sauv currently available in the United States.\xa0

A third wine for the collection is releasing soon, this time a Pinot Noir.\xa0

Parker told Mike Hosking that when it comes to her\xa0business endeavours, she prefers to be directly involved.\xa0

\u201cIt allows me to be enthusiastic about what I\u2019m doing and talking about it,\u201d she told the Newstalk ZB host.\xa0

\u201cIt also just simply allows me to know about the business of fragrance, the business of wine.\u201d\xa0

Parker said she\u2019s directly involved with the creating the blends, the marketing strategies, the meetings with distributers.\xa0

\u201cIt\u2019s just, for me, better for business.\u201d \xa0

She said she prefers to be in a position where she knows about her products and can keep learning.\xa0

\u201cI have friends that, initially, have known far more about wine than I did.\u201d Parker confessed.\xa0

\u201cThey would be the type of people at dinner where I would, if a server came with a wine menu, I would be turning the menu over to them.\u201d\xa0

She told Hosking that these friends were much more well-versed in wine than she was, but since her collaboration with Invivo they\u2019ve been coming to her for bottles.\xa0

"\u2019Bring some Ros\xe9,\u2019 or \u2018bring the Sauvignon Blanc,\u2019 and hopefully soon they\u2019ll be saying \u2018bring the Pinot Noir.\u2019\u201d\xa0

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