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Sacha Beguely: Publisher on the rise of 'BookTok'
It seems TikTok can even influence what we choose to read.
The Whitcoulls top 10 is out this morning - and the usual likes of Harry Potter dominate the list.
But 20 out of the top 100 are books that rose to fame thanks to BookTok - a section of TikTok that's dedicated to book reviews and endorsements.
Marketing manager at publisher Hachette NZ Sacha Beguely uses BookTok to advertise and she joined Mike Hosking.
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