Podcasts Other The Mike Hosking Breakfast Ryan Cosgrove: Campaign for Wool Chair on the data showing signs of promise in the US market

Ryan Cosgrove: Campaign for Wool Chair on the data showing signs of promise in the US market

Published: Jan. 23, 2024, 9:47 p.m.

New Zealand wool is finding its feet in the US market.\xa0

New research from the Campaign for Wool reveals that at least three in four purchasers would buy again, and when it comes to insulation 88% percent of customers would use wool in future.\xa0

The Campaign\u2019s chair, Ryan Cosgrove, told Tim Dower that this study is empirical evidence that global attitudes towards wool are shifting. \xa0

He said that New Zealand is rating highly for producing quality, luxury, and sustainable wool.\xa0

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