Robert Brewer: Spirits NZ CEO on the sales of spirits surpassing wine

Published: July 11, 2024, 10:54 p.m.

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Sales of spirits are set to overtake wine globally, having already overtaken in New Zealand.\xa0

Kiwis are drinking less and spending their money a little differently, and last year was the first time more spirits were bought than wine.\xa0

Robert Brewer, CEO of Spirits NZ, told Andrew Dickens that the New Zealand wine industry also had a bit of a slow patch, and those things combined resulted in more spirits being sold.\xa0

He said that distillers are getting better and better at their jobs, and the growing number of them means that proportionally, more spirits wind up sold.\xa0

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