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Many new builds are opting for hardwood or synthetic carpets, ignoring the homegrown options.\xa0

Bremworth launched a $2 million marketing campaign this week, aiming to remind Kiwis of the high-quality woollen options we have in this country.\xa0

CEO Greg Smith told Mike Hosking that they\u2019ve seen in their research that both hardwood and wool considerations are at a four year high, which may indicate that people are moving towards more natural options.\xa0

He said that they need to make sure people are aware of the natural performance benefits of New Zealand wool.\xa0

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