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Alan Renwick: Lincoln University Agricultural Economics Professor on Fonterra's change in strategy

Published: May 16, 2024, 7:56 p.m.

An agricultural economics expert says Fonterra's change in strategy has come as a surprise. \xa0

The dairy giant has signalled its intent to divest brands including Anchor and Mainland, and overseas operations Fonterra Oceania and Fonterra Sri Lanka. \xa0

It wants to focus on producing ingredients and selling those to consumers and other businesses.\xa0

Lincoln University agricultural economics professor Alan Renwick told Mike Hosking that the brands are likely to be bought by offshore companies. \xa0

He says the main competitor in New Zealand \u2014Goodman Fielder\u2014 is based in Singapore, and if they're looking to buy more they could go to Singapore.\xa0

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