My plan for ITV

Published: Dec. 7, 2022, 5:35 p.m.

Kevin Lygo is ITV\u2019s Managing Director of Media and Entertainment. He tells us how ITV X will reach new audiences, why he agreed to Matt Hancock joining I'm a Celebrity, and what he texts to Ant and Dec during ad breaks.

Presenter: Ros Atkins\nProducer: Helen Fitzhenry