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b'In episode 280, we welcome our guest, Matthew O\\u2019Connor, co-founder of AdQuick, the first true marketplace for out-of-home advertising, providing end-to-end tools to improve the out of home buying experience for media owners, brands, and agencies.\\nIn today\\u2019s episode we\\u2019re talking about part of the advertising industry that often isn\\u2019t talked about: out-of-home. Matthew walks us through his background, with stops at Instacart and Amazon, and explains why the struggle to advertise on billboards while at Instacart gave him the idea for AdQuick. Then he explains the early days of the company, which included building out both sides of the platform while trying to entice investors and top talent to join AdQuick. We hear how the company is providing data to advertisers in a way that hasn\\u2019t been done before and why direct-to-consumer brands are embracing billboard advertising.\\nAs the conversation winds down, Matthew tells us the story of Reddit co-founder & AdQuick investor Alexis Ohanian, who used the platform to do a huge campaign for his wife, Serena Williams, when she was going back to her first tennis match after a break from the sport.\\nPlease enjoy this episode with AdQuick\\u2019s Matthew O\\u2019Connor.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'