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In today\u2019s episode we welcome our guest, Alpha Architect\u2019s founder and CEO, Wes Gray. We\u2019re covering Wes\u2019s best idea: Launching an ETF. We cover the ups and downs of the asset management business, and the different permutations his business went through before eventually landing on the ETF structure as the best way forward.\nFrom transparency to tax efficiency to ease of access for investors, we chat about why someone should consider launching an ETF. We spend a lot of time walking through the process of getting a fund up-and-running, which is not for the faint of heart, and even walk through some case studies of some folks that have launched ETFs with Alpha Architect\u2019s white label business.\nPlease enjoy this special \u201cBest Ideas\u201d episode with Alpha Architect\u2019s Wes Gray.\nLearn more about your ad choices. Visit megaphone.fm/adchoices