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How to create the right hook that'll make it so that selling becomes almost super easy.\n On this episode Russell gives a condensed version of a training he did for Two Comma Club X, where he teaches about the hook, story and offer. Here are some of the things you will hear on today's episode:\n Why it's so important to have a hook that grabs people's attention.\n What he used as the hook for his recently launched Book of Mormon Challenge Podcast.\n A few other examples of hooks people used to sell their own products, and why they were so effective.\n So listen here to get a quick idea of what you need to know about having a great hook and story to be able to really sell what you're offering.\n Transcript - https://marketingsecrets.com/blog/the-hook-the-story-and-the-offer\nLearn more about your ad choices. Visit megaphone.fm/adchoices