BROADCASTS.com

b'Replay of a special conversation I had on stage at a Traffic Secrets event with a friend and a student, Nic Fitzgerald.\\n Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at\\xa0marketingsecrets.com\\n ---Transcript---\\n Hey everyone, this is Russell Brunson and I want to welcome you to the Marketing Secrets podcast. The next two episodes are a really special one. For our Two Comma club X members and our inner circle members I did an event recently, some of you guys heard me talk about it. It was a traffic secrets event, where I\\u2019m getting all the material ready for the book.\\n And the night before when I was doing all the prep work I had this thought. I was like, I want to bring up somebody on stage and it\\u2019s somebody who was a friend I grew up with in elementary school, and junior high, and high school, someone who was down on their luck, who was really, really struggling. About a year ago I saw him post something on Facebook and I reached out, and this interview is happening about a year later.\\n He tells his story about what happened and the transformation and the change that\\u2019s happened by being involved inside our Clickfunnels, Funnel Hacker community. So I wanted to share that with you as part of the event, so this first half is going to be Nic kind of telling his story and it\\u2019s going to be the story from the bottom of the barrel where they were, they literally made $25,000 a year for 3 years in a row and then the transformation to this year, they\\u2019ll do well over six figures. And that\\u2019s going to be this first podcast.\\n And the second podcast episode is, I did a live coaching session with him on stage, and I want to share that with you as well because I think there\\u2019s a lot of things for you specifically that you can get from this episode too.\\n So the next few episodes are going to be sharing this really fun conversation that happened late night at the Traffic Secrets event with my friend Nic Fitzgerald, and if you think that name sounds familiar, I have talked about him before on this podcast. In fact, a little over a year ago I did a podcast episode called \\u201cBeing a Rainmaker\\u201d that was a personalized podcast that I sent to Nic specifically to help him with what he was struggling with at the time.\\n So anyway, I wanted to share this with you because it will take you full circle to show you kind of the progress and the momentum and things that are happening in his life, and I think it will be encouraging for you to hear the story because no matter where you are in your journey right now, if you are struggling, doing well, or if you\\u2019re somewhere in between, there are parts of this story that will resonate with you. And in the second episode where I coach Nic I think will help everybody as well. So with that said, let\\u2019s jump right in and have some fun. I want to introduce you to my friend Nic Fitzgerald.\\n Alright so I want to set the tone for the next hour or so of what the game plan is. So I have a first initial question that I\\u2019m curious about with everyone here. I\\u2019m curious, who since they joined the Two Comma Club X program has had some kind of experience with Mr. Nic Fitzgerald? That\\u2019s powerful, I\\u2019m going to talk about why in a little bit, but very, very cool.\\n So some of the back story behind this, and then we\\u2019re going to introduce him up, and when he comes up I want you guys to go crazy and scream and cheer and clap, because it will be good, and then I want him to sit down so we\\u2019ll be the same height, which will be good, it\\u2019ll be fun.\\n So some of the back story, I actually met Nic the very first time in elementary school, and even in elementary school he was a foot and a half taller than me, which is amazing. He was like 6 ft 2 in like third grade, it was amazing. But we knew each other when we were dorky little kids and going up through elementary school we were both doing our things, and we didn\\u2019t have a care in the world and everything\\u2019s happening. And as we got older he kept getting taller, I stopped growing.\\n And then we got into high school and he kept growing and he joined the basketball team. I didn\\u2019t keep growing so I went downstairs in the basement, literally, at our high school in the basement they call it the rubber room, and it\\u2019s this room that smells like, I don\\u2019t even know, but it\\u2019s under the gym. So he would go upstairs and fans would show up and people would cheer for them, and scream at their games. And all the girls would come to the games. And we\\u2019d go down in the rubber room by ourselves and cut weight and put on our sweats and lose weight and we\\u2019d jump rope and sweat like crazy.\\n And we\\u2019d sit there, and I remember one day after working out for two hours pouring in sweat, I had my plastic gear on and my sweats on top of that, my hoodie and my hoods and we got the wrestling mats, and literally rolled ourselves up in the wrestling mats to keep the heat in, and we laid there and we were so hot. And I could hear the basketball players in the gym up above having so much fun and people cheering for them. And all the girls were there. And I was like, \\u201cWhy are we not playing basketball?\\u201d It doesn\\u2019t make any sense.\\n But during that time, obviously we were in two different kind of worlds, and we didn\\u2019t really connect that much, and then we left our separate ways. And I didn\\u2019t hear from him for years and years and years. And then do you guys remember Facebook when it first came out? The first time you got it and you log in and you\\u2019re like, \\u201cOh my gosh, I can connect with people.\\u201d And you start searching the friends you know and then you find their friends and you spend a day and a half connecting with every person you\\u2019ve ever remembered seeing in your entire life? Do you guys remember that?\\n So I did that one night, I connected with everybody. Everyone in high school, everyone in junior high, or elementary, everyone in every stage of my life, as many as I could think of. And then I was like, I think that\\u2019s everybody. Okay, I\\u2019ve connected with everybody.\\n And one of those people that night was Nic. And then, but I didn\\u2019t say hi, I just friend requested and he requested back and I\\u2019m like, cool we\\u2019re connected. And then after that I got kind of bored with Facebook for like a year or so. Then a little while later I found out you can buy ads on it and I was like, what, this is amazing. So we started buying ads and everything is happening. And it\\u2019s crazy.\\n And then what happened next, I actually want Nic onstage to tell you this story because I want you to hear it from both his perspective and my perspective, I think it\\u2019d be kind of interesting. So let\\u2019s do this real quick. As you guys know Nic has been a super valuable part of this community since he came in. I\\u2019m going to tell the story about how he got here and some of the craziness of how he signed up when he probably shouldn\\u2019t have and what\\u2019s been happening since then, because I know that you guys have all been part of that journey and been supporting him. How many of you guys are going to his event that\\u2019s happening later this week? He just keeps giving and serving, he\\u2019s doing all the right things, he\\u2019s telling his story, he\\u2019s doing some amazing stuff.\\n So my plan now is I want to talk about the rest of the story. I want to tell you guys what I told him a year ago and then I want to tell you guys my advice for him moving forward, because I feel like it\\u2019s almost in proxy. I wish I could do that with every one of you guys. Just sit down here and coach you. But I feel like he\\u2019s at a stage where some of you guys aren\\u2019t to where he\\u2019s at yet and some of you are past that, and some of you guys are right where he\\u2019s at, and I feel like the advice that I really want to give him, will help you guys at all different levels. So that\\u2019s kind of the game plan. So with that said, let\\u2019s stand up and point our hands together for Mr. Nic Fitzgerald.\\n Look how tall I am. I feel like\\u2026.okay, so I had him find this post because I wanted to actually share a little piece of it. So this, I\\u2019m going to share a piece of it, I want to step back to where you were at that time in your life. So this was July 7, 2017, so what was that a year and a half ago, ish?\\n So July 7, 2017 there was a post that said, \\u201cLong post disclaimer. I hate posting this, blah, blah, blah.\\u201d So at the time my family was about to go on a family vacation. We\\u2019re packing up the bags and everything, and you know how it is, you do a bunch of work and then you stop for a second and your wife and kids are gone and you\\u2019re like, pull out the phone, swap through the dream 100 and see what\\u2019s happening.\\n \\xa0And somehow this post pops up in my feed and I see it, I see Nic my buddy from 20+ years ago and I\\u2019m reading this thing and my heart sinks for him. Some of the things he says, \\u201cI hate posting things like this, but I felt like need to for a while. Being poor stinks. For those friends of mine who are ultra conservative and look down consciously or not, on people like me, I can honestly tell you that I\\u2019m not a lazy free loader who wants something for nothing. I\\u2019m not a deadbeat who wants Obama or whoever to blame now, to buy me a phone. I\\u2019m not a lowlife trying to get the government to pay for my liposuction. I\\u2019m not a druggie who eats steak and lobster for dinner with my food stamps. I\\u2019m a father of four, a husband, someone who lost everything financially, including our home when the time came to have your healthcare in place or to get fined, I went through the process.\\n \\u201cBased on my family size and income, we were referred to the state to apply for those programs. We couldn\\u2019t get coverage for ourselves to the exchange in other places, we qualified for Medicaid. After the process was complete, the state worker suggested we try to get some other help, some food stamps.\\u201d It kind of goes on and on and on and he says, \\u201cIn 2016 I made $25000. $25,000 plus our tax returns for the previous year. So a family of 6 living on $25,000 a year is being audited for receiving too much help, too much assistance.\\u201d And it kind of goes on and on and on with that.\\n He says, \\u201cI\\u2019ve never abused drugs or alcohol, I\\u2019ve never even tried them. I\\u2019m just a guy trying to live the American dream and provide for his family. It\\u2019s unfortunate that we look down on those who are trying to better our lives, even if it leaves them from receiving help from assistance in place to help them. Look down on me if you want, I don\\u2019t care. I know the truth. My family is healthy and sheltered and that\\u2019s all that matters. I don\\u2019t wish these trials on anyone else\\u2026\\u201d and it kind of goes on from there.\\n So I want to take you back to that moment, what was, talk about what you were experiencing and what you were going through during that time.\\n Nic: I didn\\u2019t expect this. I\\u2019m a friendly giant, but I\\u2019m a big boob too. Back at that time, I had started what I thought was, I started my entrepreneurial journey. I was working in film full time, working 12, 14, 16 hour days making $200 a day, just killing myself for my family. Going through the process of, I\\u2019d lost my job because I wasn\\u2019t going to hit my sales, I was a financial advisor, and I wasn\\u2019t going to hit my sales numbers. So you know, my ticket was stamped.\\n So I said okay, I\\u2019m going to do my own thing. And in the course of all that, it was time to get your health insurance and those things, and I went through the proper channels, like I felt like I should. And I was referred to the government for the programs, based on the numbers. And as a provider, a father, an athlete competitor, I felt like a failure.\\n We\\u2019ve all, when you have to rely on somebody else , or somebody else tells you, \\u201cHey, we don\\u2019t think you can do this on your own, come over here and we\\u2019ll take care of you.\\u201d That\\u2019s basically what I was told. So it was hard to accept that and to live with that reality. So we did, and I worked hard and it was a blessing really, to not have to worry about how much health care costs or have some of the things to supplement to feed our family and stuff. So it was great and it was wonderful.\\n But then I got the email from the state saying, \\u201cHey, you\\u2019re being audited. We\\u2019re just looking at things and we\\u2019re not sure. You\\u2019ve been getting too much help.\\u201d So at that point I\\u2019m just sitting there frustrated because I\\u2019m working my butt off, just trying to make things happen, become someone involved in the film community in Utah. And I was, and everyone knew me, and I had a reputation, but I still was a nobody in the eyes of the government.\\n So I went to Facebook to whine, looking for what I wanted, which was a pat on the back, \\u201cThere, there Nic, you\\u2019re doing\\u2026we know you\\u2019re a good dude and you\\u2019re working hard.\\u201d That kind of thing, and I did\\u2026\\n Russell: I was reading the comments last night. \\u201cOh you\\u2019re doing a good job man. Good luck.\\u201d Everyone like babying him about how tough life can be.\\n Nic: So I got what I wanted, but it still didn\\u2019t change anything. I still had to submit my last two years of tax returns and all of the pay that I\\u2019d got and everything like that, so they could look at our case number, not Nic, Leisle, Cloe,Ewen, Alek, William. So it was just one of those things.\\n I got what I wanted, then comes Russell to give me what I needed, which was\\u2026.\\n Russell: I saw that and I\\u2019m like packing the kids bags and everything and I was like, \\u201cah, do I say something?\\u201d I don\\u2019t want to be that guy like, \\u201cHey, 20 years ago\\u2026\\u201d and I was like, ah, I kept feeling this. Finally I was like, \\u201chey man, I know we haven\\u2019t talked in over 20 years\\u2026\\u201d This was on Facebook messenger, \\u201cwe hadn\\u2019t talked in like 20 years. I saw your post today and it sucks. And I know what\\u2019s wrong, and I can help. But at the same time, I don\\u2019t want to be that guy and I don\\u2019t want to step on any toes. I know we haven\\u2019t talked in 20 years, I have no idea if this is even appropriate. But I know what\\u2019s wrong, I can help you. And no, this is not some cheesy MLM I\\u2019m trying to pitch you on. But if you\\u2019re interested in some coaching, I know what\\u2019s wrong.\\u201d And I kind of waited and then I started packing the bags again and stuff like that.\\n I\\u2019m curious of your thoughts initially as you saw that.\\n Nic: It\\u2019s funny because my phone was kind of blowing up with the comments. So I would hear the little ding and I would check. And then I saw that it was a message from Russell, and we had said like, \\u201cHey, what\\u2019s up.\\u201d And had a few tiny little small talk conversations, but nothing in depth personal. So I saw that he sent a message, so I\\u2019m like, \\u201cSweet.\\u201d\\n So I look at it, and I was half expecting, because I knew he was successful, I didn\\u2019t know about Clickfunnels per se. I knew he had something going on that was awesome, but I didn\\u2019t know what it was.\\n So I was wondering, \\u201cI wonder what he\\u2019s going to say, what he has to say about things?\\u201d But I read it and it was funny because when you said, \\u201cI don\\u2019t want to overstep my bounds. It\\u2019s been a long time, I don\\u2019t want to step on toes.\\u201d Kind of thing, Russell, we all know his athletic accolades and stuff. I was a great basketball player too, I was in the top 200 players in the country my senior year and stuff like that. So I\\u2019ve been coachable and played at high levels and been coached by high level guys. So when I read it and he said, \\u201cI know what\\u2019s wrong and I can help you.\\u201d I was just like, \\u201cYes.\\u201d\\n That was my reaction. I just did the little, um, fist pump, let\\u2019s do this. So I replied back and I thanked him for reaching out and stuff, and I just said, I think I even said, \\u201cI\\u2019m coachable. I will accept any guidance.\\u201d And things like that. Because up until that point in my life, especially in sports, if a coach showed me something, I would do it the way he did, and I would kick the other dude\\u2019s butt. I didn\\u2019t care. I played against guys who made millions of dollars in the NBA. I dunked, I posterized on Shawn Marion when he was at UNLV my freshman year of college. I started as a freshman in a division one school in college. So I would take, I\\u2019ve always been that kind of, I would get that guidance, that direction, I can put it to work.\\n So I was just like, \\u201cDude, Mr. Miyagi me.\\u201d I\\u2019m 8 days older than him, so I\\u2019m like, \\u201cyoung grasshopper, yes you can teach me.\\u201d That kind of thing. So I welcomed it and I was excited. I had no idea, because again I didn\\u2019t know what he did. I just knew he had a level of success that I didn\\u2019t have. And if he was willing to give me some ideas, I was going to hear him out for sure.\\n Russell: It was fun, because then I messaged him back. I\\u2019m packing the car and Collette\\u2019s like, \\u201cWe gotta go, we gotta go.\\u201d I was like, ah, so I get the thing out and I was like, \\u201cThis is the deal. I\\u2019m driving to Bear Lake, it\\u2019s like a six hour drive. I\\u2019m going to give you an assignment and if you do it, then I\\u2019ll give you the next piece. But most people never do it, so if you don\\u2019t that\\u2019s cool and I\\u2019ll just know it\\u2019s not worth your time. But if it\\u2019s really worth your time, do this thing. I need you to go back and listen to my podcast from episode one and listen to as many episodes as possible, and if you do that I\\u2019ll make you a customized episode just for you telling you exactly what\\u2019s wrong and how to fix it. But you have to do that first.\\n \\u201cAnd I\\u2019m not telling you this because I\\u2019m on some ego trip, but just trust me. The problem is not your skill set, you\\xa0 have mad skills, you\\u2019re good at everything. It\\u2019s all a problem between your ears. If we can shift that, we can shift everything else.\\u201d Then I jumped in my car and took off and started driving for six hours. And then the next day, or a day later you\\u2019re like, \\u201cI\\u2019m 14 episodes in.\\u201d he was still listening to the crappy one\\u2019s, according to Steven Larsen. The Marketing In Your Car, he was probably thinking, \\u201cThis is the worst thing I\\u2019ve ever heard, ever.\\u201d\\n But he did it. I said do it, he did it. And he kept doing it and doing it, and so two days into my family vacation I had Norah, you guys all know Norah right. She\\u2019s the coolest. But she won\\u2019t go to bed at night, she\\u2019s a nightmare. Don\\u2019t let that cute face trick you, she\\u2019s evil. So I\\u2019m like, I can\\u2019t go to sleep, so finally I was like, I\\u2019m going to plug her in the car and drive around the lake until she falls asleep.\\n So I plug her in the car, strap her in and I start driving. And I\\u2019m like, this could be a long, long thing. She\\u2019s just smiling back here. I was like ugh. I\\u2019m like you know what, I\\u2019m going to do my episode for Nic. So I got my phone out, I clicked record and for probably almost an hour, it was an hour. I\\u2019m driving around the lake and I explain to him what I see. Did anyone here listen to that episode? I\\u2019m curious.\\n I\\u2019m going to map out really quick, the core concept. Because some of you guys may be stuck in this, and the goal of this, what I want to do is I want to map this out, and then what\\u2019s funny is last year at Bear Lake, so a year later we had this thing where I was like, we should do a second round where I do a year later, this is the advice now. And I wrote a whole outline for it and I totally never did it. So I\\u2019m going to go through that outline now, and kind of show him the next phase. So you cool if I show kind of what I talked about?\\n Nic: For sure.\\n Russell: Alright, so those who missed the podcast episode, who haven\\u2019t been binge listening, you\\u2019ve all failed the test, now you must go back to episode number one, listen to the cheesy jingle and get to episode, I don\\u2019t know what it was. Okay, I\\u2019ve said this before, if you look at any business, any organization, there\\u2019s three core people. The first one is the person at the top who is the entrepreneur.\\n The cool thing about the entrepreneur is the entrepreneur is the person who makes the most amount of money. They\\u2019re the head and they get the most amount of money. The problem with the entrepreneur is they also have the most risk, so they\\u2019re most likely to lose everything. I\\u2019ve lost everything multiple times because I\\u2019m the guy risking everything. But the nice thing is entrepreneurs that write their own paychecks, there\\u2019s no ceilings. So they can make as much as they want. They can make a million, ten million, a hundred million, they can do whatever they want because there\\u2019s no ceiling. So that\\u2019s the first personality type.\\n The second personality type over here is what we call the technicians. The technicians are the people who actually do the work. And what\\u2019s funny, if you look at this, people who go to college are the technicians. What do they do, they look down on entrepreneurs, they look down on sales people. \\u201cOh you\\u2019re in sales. What are you a doctor?\\u201d For crying out loud in the night. But they look down on people like us. Because \\u201cI\\u2019m a doctor. I went to 45 years of school.\\u201d\\n What\\u2019s interesting, there\\u2019s technicians in all sorts of different spots right. I actually feel bad, I shouldn\\u2019t say this out loud, but at the airport here I saw one of my friends who is an amazing doctor and him and his wife were leaving on a trip and we were talking and he said, \\u201cThis is the first trip my wife and I have been on in 25 years, together by ourselves.\\u201d I\\u2019m like, \\u201cWhat?\\u201d and he\\u2019s like, \\u2018Well, we had medical school and then we had kids and then we had to pay off medical school and all these things. Now the kids are gone and now we finally have a chance to leave.\\u201d I was like, wow. Our whole lives we\\u2019ve heard that medical school, becoming a doctor is the\\u2026..anyway that\\u2019s a rant for another day.\\n But I was like, there\\u2019s technicians. And what\\u2019s interesting about technicians, they don\\u2019t have any risk. So there\\u2019s no risk whatsoever, but they do have, there\\u2019s a price ceiling on every single person that\\u2019s a technician, right. And depending on what job you have your price ceiling is different. So doctors, the price ceiling is, I have no idea what doctor\\u2019s make, $500 grand a year is like the price ceiling, that\\u2019s amazing but they can\\u2019t go above that. And different tasks, different roles, different position all have different price ceilings.\\n But there\\u2019s like, this role as a technician makes this much, and this one makes this much and you\\u2019re all kind of these things. I said the problem with you right now, you have these amazing skill sets, but you are stuck as a technician in a role where they\\u2019re capping you out, where the only thing you can make is $25k a year.\\n Remember I asked you, \\u201cWhat have you been doing?\\u201d and you\\u2019re like, \\u201cOh, I\\u2019ve been networking, I\\u2019ve been learning, I\\u2019ve been getting my skills up, getting amazing.\\u201d I\\u2019m like, \\u201cThat\\u2019s amazing, you\\u2019re skills are awesome, but your ceiling is $25k a year. No matter how good you get you are stuck because you\\u2019re in a technician role right now.\\u201d\\n I said, \\u201cyou\\u2019ve got a couple of options. One is go become an entrepreneur, which is scary because you\\u2019ve got four kids at home and you don\\u2019t have money anyway.\\u201d I am so eternally grateful that when I started this game, my wife, first off, we didn\\u2019t have kids yet, my wife was working, we didn\\u2019t have any money but I didn\\u2019t have to have any money at that time, and I\\u2019m so grateful I was able to sometimes, I was able to risk things that nowadays is hard. For you to come jump out on your own initially and just be like, \\u201cBoom, I\\u2019m an entrepreneur and I\\u2019m selling this stuff.\\u201d That\\u2019s scary right, because you\\u2019ve got all this risk.\\n So I was like, that\\u2019s the thing, but it\\u2019s going to be really, really hard. I said, \\u201cthere\\u2019s good news, there\\u2019s one more spot in this ecosystem. And the cool thing about that spot it\\u2019s that it\\u2019s just like the entrepreneur, there\\u2019s no ceiling, now the third spot over here is what we call the rainmakers. The rainmakers are the people who come into a business and they know how to make it rain. This is the people who know how to bring people into a company. Leads, they bring leads in. They know all this traffic stuff they\\u2019re talking about. These are the people who know how to sell to leads and actually get money out of peoples wallets and put it into the hands of the entrepreneurs.\\n These people right here, the rainmakers don\\u2019t\\xa0 have ceilings. In fact, companies who give the rainmaker the ceiling are the stupidest people in the world, because the rainmaker will hit the ceiling and then they\\u2019ll stop. If you\\u2019re smart and you have a company, and you have rainmakers, people driving traffic, people doing sales, if you have a ceiling they will hit and they will stop. If you get rid of the ceiling and then all the sudden they have as much as they want, they have less risk than the entrepreneur, but they have the ability to make unlimited amount of money.\\n I said, \\u201cYour skill set over here as a technician is worth 25k a year, but if you take your skill set and shift it over here and say, \\u201cI come into a company and I\\u2019m a rainmaker. I create videos, I create stories, they\\u2019ll sell more products, more things.\\u201d Suddenly you\\u2019re not worth 25,000, now you\\u2019re worth $100,000, you\\u2019re worth $500,000. You\\u2019re worth whatever you\\u2019re able to do, because there\\u2019s no ceiling anymore.\\n And that was the point of the podcast. I got done sending it, then I sent it to him and I sent it to my brother to edit it. And I have no idea what you thought about it at that point, because we didn\\u2019t talk for a while after that. But I\\u2019m curious where you went from there.\\n Nic: So the first thing, you know, being told I was really only worth $25,000 in the eyes of the people who were hiring me, that was a punch in the gut. That sucked to hear. Thanks man. It was just like, I literally was working 12, 14, 16 hour days, lifting heavy stuff, I did a lot with lighting and camera work, not necessarily the story writing stuff, but you know, for him to put it so perfectly, that I was a technician. I thought going in, when I failed as an advisor and I started my own company, or started doing videos for people, and being so scared to charge somebody $250 for a video, being like, \\u201cthey\\u2019re going to say no.\\u201d That kind of thing, and now I wouldn\\u2019t blink my eyes for that.\\n But you know, it\\u2019s one of those things for him to tell it to me that way, just straight forward being like, \\u201cYou are, you\\u2019re learning great skills and you\\u2019re meeting amazing people.\\u201d I worked with Oscar winners and Emmy winners and stuff in the movies and shows that I worked on, but again, I was only worth that much, they had a finite amount of money, and I was a small part of it, so I got a small piece.\\n So listening to all of that, and then hearing the entrepreneur, the risk and stuff. I\\u2019m really tall, I\\u2019m 6\\u20199\\u201d if you didn\\u2019t know. I\\u2019m a sink or swim guy, but because I\\u2019m tall I can reach the bottom of the pool a lot easier. When I jumped in, we had lost, as a financial advisor we had lost our home and we lost all these things. So I was like, I have nothing left to lose. Worst case scenario, and I had never heard that mindset before. We were renting a basement from a family members, our cars were paid off. Worst case scenario is we stayed there and get food stamps and that kind of thing. There was nowhere to go but up from there.\\n So for me, I was just so excited. I\\u2019m like, I want to be a rainmaker, I want to be an entrepreneur, but I didn\\u2019t know where to find the people that I could do that for. So I was in this thing where I was still getting lots of calls to work as a technician, but I didn\\u2019t want to do that anymore. I didn\\u2019t want to put myself, my body, my family through me being gone and then when I\\u2019m home I\\u2019m just a bump on a log because I\\u2019m so wiped out, all that kind of stuff.\\n So that was my biggest first thing, the action point for me. I started thinking, okay how do I transition out of this? How do I get myself out and start meeting the right people, the right kinds of clients who do have budgets and things like that, and how do I make it rain for them. That\\u2019s when I made that shift from working as a technician. I told myself I\\u2019m not going to do it anymore. The last time I technically worked as a technician was about 9 months ago. It was for a friend.\\n So I made that shift and it was just amazing. Like Russell was talking about earlier, when you start to track it or when it\\u2019s part of your mindset, things start to show up and happen. You meet the right people and stuff. So those things just started, just by listening to that one hour long thing, I started changing and then the black box I got, Expert Secrets and Dotcom Secrets and started going through that as well. And it was just like, you see in the Funnel Hacker TV, that moment where the guy goes, \\u201cRAAAAA\\u201d that\\u2019s what happened with me. It was like a whole new world, Aladdin was singing. He was Aladdin and I was Jasmine, with a beard.\\n Russell: I can show you the world.\\n Nic: Exactly. But that\\u2019s what really, literally happened with me.\\n Russell: That\\u2019s cool. Alright this is like summertime, he\\u2019s going through this process now, figuring things, changing things, shifting things, he\\u2019s changing his mindset. We go through the summer, we go through Christmas and then last year\\u2019s Funnel Hacking Live, were we in February or March last year? March, and so before Funnel Hacking Live we kind of just touched base every once in a while, seeing how things are going. He\\u2019s like, \\u201cThings are going good. I\\u2019m figuring things out.\\u201d\\n \\xa0And then Funnel Hacking Live was coming, and I remember because we\\u2019re sitting there, and I think he messaged me or something, \\u201cFunnel Hacking looks awesome I wish I could make it.\\u201d I was like, \\u201cWhy don\\u2019t you come?\\u201d And you\\u2019re like, \\u201cI just can\\u2019t make it yet.\\u201d I was like, \\u201cHow about this man, I guarantee you if you show up it\\u2019ll change your life forever. I\\u2019m not going to pay for your flights or your hotel, but if you can figure out how to get there, I\\u2019ll give you a free ticket.\\u201d And that\\u2019s I said, \\u201cif you can come let Melanie know, and that\\u2019s it.\\u201d\\n And I didn\\u2019t really know much, because you guys know in the middle of Funnel Hacking Live my life is chaos trying to figure out and how to juggle and all that stuff. So the next thing I know at Funnel Hacking Live, we\\u2019re sitting there and during the session I\\u2019m looking out and I see Nic standing there in the audience. And I was like, \\u2018I have no idea how he got there, but he\\u2019s there. Freaking good for him.\\u201d And I have no idea, how did you get there? That wasn\\u2019t probably an easy process for you was it?\\n Nic: No. Credit cards. It was one of those things, I looked at flights. As soon as we had that conversation, it was funny because I was, I can\\u2019t remember what was going on, but it was a day or two before I responded back to his invitation. And I was like, I\\u2019d be stupid to say no. I have no idea how I\\u2019m going to get there. I think I even said, \\u201cI\\u2019ll hitch hike if I have to, to get there.\\u201d Can you imagine this giant sasquatch on route 66 trying to get to Florida.\\n But I told my wife about it, and this is where Russell might have this in common. My wife is incredible and super supportive and she let me go. And we didn\\u2019t have the money in the bank so I said, \\u201cI\\u2019m going to put this on the credit card, and as soon as I get back I\\u2019m going to go to work and I\\u2019ll pay it off. I\\u2019ll get a couple clients and it will be fine.\\u201d So I booked the hotel, luckily I was able to get somebody who wasn\\u2019t able to go at the last minute and I got their hotel room, and I got the lfight and I came in and I was in the tornado warnings, like circling the airport for 5 hours, like the rest of you were.\\n So I got there and I just remember I was just so excited. Walking in the room the very first day, the doors open and you all know what it\\u2019s like. I don\\u2019t have to relive this story. I remember I walked in and the hair on my arms, it was just like {whistling}. It was incredible, just the energy and the feeling. And I was like, t his is so cool. And then the very first speech, I was like that was worth every penny to get here. If I left right now it would have all been worth it. And you all know because you\\u2019re sitting here, you\\u2019ve felt that too.\\n So that was my, getting there was like, \\u201cHoney, I know we don\\u2019t have the money, we have space on the credit card, and when I get home I swear I will work hard and it will be okay.\\u201d And she\\u2019s like, \\u201cOkay, go.\\u201d So I did.\\n Russell: So now I want to talk about, not day one, or day two, but on day three at Funnel Hacking Live. How many of you guys remember what happened on day three? Russell sneak attacked all you guys. I was like, if I start going \\u201cSecret one, Secret two, Secret three\\u201d you guys will be like, \\u201cHere it is.\\u201d Sitting back. I was like, how do I do the Perfect webinar without people knowing it\\u2019s the perfect webinar? And I\\u2019m figuring this whole thing out, trying to figure that out. And we built a nice presentation, create an amazing offer for this program you guys are all in.\\n And as you know, all you guys got excited and ran to the back to sign up and now you\\u2019re here. But you told me this personally, I hope you\\u2019re willing to share. But I thought it was amazing because you didn\\u2019t sign up that night. And I would love to hear what happened from then to the next day, and kind of go through that process.\\n Nic: So this is my first Clickfunnels, I was all new to this whole thing. I was so excited when the 12 month millionaire presentation came up and I was like, \\u201cThis is awesome.\\u201d Then I see it in the stack and I\\u2019m like, \\u201cI\\u2019m seeing the wizard,\\xa0 I can see the wizard doing his thing.\\u201d And I was just so excited, and then the price. And it was a punch in a gut to me, because I was so, listening to it I was like, \\u2018This is what I need. This is what I want, this is what I need. It\\u2019s going to be amazing.\\u201d And then the price came and seriously, the rest of the night I was just like\\u2026.\\n The rest of the presentation and everything after that I was just kind of zoned out. I just didn\\u2019t know what to do. Because I knew I needed it so badly and I\\u2019m like, that\\u2019s almost twice what we\\u2019re paying in rent right now. You know, it was just like, how am I going to justify this when I\\u2019m on food stamps and Medicaid and all this kind of stuff. You know, \\u201cyes, I\\u2019m on that but I dropped this money on a coaching program.\\u201d\\n Russell: \\u201cFrom this internet coach.\\u201d\\n Nic: Right. And so I\\u2019m having this mental battle and get back home to my room that night and I didn\\u2019t go hang out with people. I just was not feeling it. And I remember texting my wife on the walk back to the room. And I took the long way around the pond, just slowly depressedly meandering back to my room. And I\\u2019m texting her and I\\u2019m telling her how amazing it was and what the program would do and all that kind of stuff, and she\\u2019s like, \\u201cThat sounds great.\\u201d\\n And I\\u2019m purposely not saying how much it\\u2019s going to cost, just to get her excited about it, so I can maybe do a stack with her right. \\u201cFor this and this\\u2026.\\u201d See if I could try it. I didn\\u2019t, I failed when it came to doing that. I told her the price and she\\u2019s like, \\u201cThat\\u2019s a lot of money. How are you going to pay for it.\\u201d And I\\u2019m like, \\u201cI don\\u2019t know.\\u201d And I\\u2019m like, \\u201cThe only thing I can do, because I have to sign up while I\\u2019m here, and pay for it while I\\u2019m here. I can put it on the credit card and then we will figure it out.\\u201d\\n So we talked a lot and I talked to my dad and it was the same thing. He was like, \\u201cMan, that\\u2019s a lot.\\u201d Just the scarcity mindset that a lot of us have with our family members and support system who aren\\u2019t, don\\u2019t think, who aren\\u2019t the crazy ones.\\n So I went to bed and I got emotional, and I slept so so bad. Just didn\\u2019t sleep well that whole night. And again, I talked to my wife again the next morning, and I just, we just said, \\u201cIt would be awesome. But I can\\u2019t do it, so I\\u2019m just going to work hard and figure something out and then if it ever opens up again, then I\\u2019ll be in a position to do it.\\u201d So I left my room that morning with that in my mind. I made the mistake of keeping my wallet in my pocket though, because I\\u2019m here.\\n I again made the long walk back and kind of gave myself a pep talk like, \\u201cDon\\u2019t worry about that kind of stuff. Just more value out of it, meet more people.\\u201d So that\\u2019s when I left my room that morning, that\\u2019s where my mind was.\\n Russell: What happened next?\\n Nic: I walked into the room and Kevin Hansen, who I had, it\\u2019s funny, he does a lot of editing for Clickfunnels, and he and I had actually met independent of Clickfunnels before. It was one of those things like, \\u201cOh you do, oh my gosh.\\u201d and it was like 2 months after we\\u2019d met. So I was talking to him, just chitchatting, and I just had right then in my mind, it was like, \\u201cWalk over to the table and sign up. If you don\\u2019t do it now, you\\u2019re never going to do it.\\u201d And it was just one of those things, because I\\u2019d given myself that speech, that whole five minute walk across the property.\\n So I finished up talking with him and I just said, \\u201cI\\u2019ll be right back.\\u201d And I walked straight over to the table, got out the credit card, wrote it all down, and I\\u2019m like, I don\\u2019t even know what my limit is, so I hope whenever they run this that it goes through. I don\\u2019t know what\\u2019s going to happen. So I did and I got that little silver ribbon that we all got. And again, {whistling} chills. Like I was like, holy crap, this is amazing. I put it on my little lanyard thing and I was just like, I couldn\\u2019t believe it. The adrenaline and all that stuff of, \\u201cI\\u2019m doing it. And my wife is going to kill me when I get back home.\\u201d\\n So that\\u2019s, then I went and got my seat and I was just floating, you know. I was so amped, I could have \\u201cSteven Larsened\\u201d it and screamed over the noise of everybody else and it would have been very, you would have heard it. So that\\u2019s what I did that morning. I was like, \\u2018Not going to do it, not going to do it, not going to do it.\\u201d I walked in, 60 seconds done. You have my money.\\n Russell: So I\\u2019m curious, when did you tell your wife? This is like a marriage counseling session, huh?\\n Nic: yeah, do you have a couch I can lay down on?\\n Russell: A big couch.\\n Nic: yeah, really. So I got home and I didn\\u2019t tell her, at all. I didn\\u2019t. I said, the clock is ticking. I have 30 days until that hits, or 20 days until the credit card statement comes and she\\u2019s like, \\u201cWait, why is there an extra $2000 bucks on here?\\u201d So I just, I said, I\\u2019ve got some time because my wife, she\\u2019s 5\\u20193\\u201d, she\\u2019s dainty, little petite lady, but she\\u2019s not scary I guess. But this is the first time I was really scared to tell her something in our marriage.\\n So I just said, I\\u2019m just going to hit the road hard and see what I can come up with to cover at least the $1800 and the hotel, for what I racked up at Funnel Hacking Live, and then that will get me another 30 days to figure something out. So I went and I never told her until the credit card statement came and she saw it. She\\u2019s like, \\u201cWhat\\u2019s this?\\u201d\\n But what happened before that, I don\\u2019t know, do you have something after that or do you want me to go to the next part? Okay, so me going to work and being like, \\u201cI gotta find it.\\u201d and it\\u2019s funny that night at Funnel Hacking Live, I went on Facebook and I created some half thought through offer where it was like, \\u201cHey if I can get like 5 people locally where I\\u2019m at to do a monthly low number where I create a couple of videos for a monthly retainer, that will cover it and I can figure it. But nobody nibbled on it.\\n So I got home and I started just trying to figure stuff out. And I had met another lady who had a company and she uses Clickfunnels for her course. And it was funny, I talked to her before I went to Funnel Hacking Live, and we were talking and she was like, \\u201cDo you know Clickfunnels?\\u201d And I was like, \\u201cThat\\u2019s so crazy. I do.\\u201d Because I\\u2019d never met anybody else that had. So I got home and I shot a little video with her, it was a test to do some modules for her course and she loved it and it was great. So we were talking about, she had like 20 videos she wanted to do and we were talking about budget, and I just said, \\u201cyou know what, for that much, for that many videos and all this kind of stuff, it\\u2019s going to be $25,000.\\u201d And she didn\\u2019t even blink. She\\u2019s like, \\u201cPerfect, that\\u2019s great.\\u201d\\n Thank you, you guys. You\\u2019re going to make me cry. Thank you.\\xa0 And that was like maybe two weeks after I got home that that happened. And I left her house and I tried my hardest not to do a jump heel click going down her driveway, out to my car, and I got around the corner and I messaged Russell like, \\u201cdude, you\\u2019ll never guess. I just closed my first 5 figure deal and this is what it was\\u2026\\u201d and he was like, \\u201cThat\\u2019s so cool.\\u201d You know.\\n But it was the whole plata o plomo thing, I would never have the guts to ask for something like that, I know that I should and that my skills and what I can do are worth that and more, and it\\u2019s been proven to me again and again since then, but to ask the first time, that first time you have a big ask and you\\u2019re just throwing yourself out there, and if she would have said no\\u2026Now what am I going to do? Because I had actually done another pitch where I did like a webinar pitch where I\\xa0 had a stack and slides and stuff because it was for a Chamber of Commerce, and I wanted to charge them 2500 a month to do like 4 videos a year.\\n And I did the whole thing like, \\u201cIf you do it, it\\u2019s $2500 a month, or if you do it all right now it\\u2019s this\\u2026\\u201d that whole you know, and they passed on it. I was like, ugh. So it was just one of those things where being around y\\u2019all, that was my first experience being around entrepreneurs, really. I have friends who have had businesses, but I felt weird for wanting to create my own thing or being selfish because I have four kids. Like why don\\u2019t you go get a real job? All those conversations that you hear and have with yourself, especially when things aren\\u2019t going great.\\n But it was like okay, I have to get it done or I have to drop out. And I just, even in that short amount of time I received so much value from the people I was beginning to meet, and then as the content started coming out I was like, \\u201cThere\\u2019s no way I could live without this after having a taste of it.\\u201d So that was my, I had to get it done and it worked out.\\n Russell: Amazing, I love that story. So coo. Alright, so since then, how many of you guys have watched his\\u2026.are you daily or almost daily Facebook Lives?\\n Nic: Pretty much, almost daily. I\\u2019ll miss some\\u2026\\n Russell: How many of you guys have watched his daily Facebook lives, he\\u2019s doing what we\\u2019re saying right. He\\u2019s doing it. He\\u2019s doing it. I see it, I see it coming in my feed. It pops in my feed over and over. He\\u2019s doing what we\\u2019re talking about. He\\u2019s attracting people, he\\u2019s telling stories. All the stuff we\\u2019re talking about, he\\u2019s been doing it. But part of it, he had to have that emotion, that plata o plomo moment and then he hit it and it\\u2019s just like, he\\u2019s been running and running and running and running. And it\\u2019s been so insanely fun to watch the progress and the growth.\\n Some of you guys know he put out an event that\\u2019s coming up this weekend and sold out in 5 seconds. He\\u2019s like, \\u201cI sold out, should I make it bigger?\\u201d and I\\u2019m like, \\u201cNo people should have responded to you faster, it\\u2019s their fault. Sell it out because next time it will be easier to sell it out again and easier to sell out again.\\u201d But he did it by giving tons of value. Telling stories, telling stories, telling stories, providing more value to you guys, to other entrepreneurs, other people in the community and people are noticing. All the stuff we talked about today, he\\u2019s doing it. Consistently, consistently, consistently doing it.\\n That was so cool. I don\\u2019t even know where to go from here. Alright I know where to go from here. Before I move into this, was it scary?\\n Nic: All of it scary? Well, this is what, back to my competitive days, I don\\u2019t care who, I\\u2019d played against the best players in the country at high levels. And I didn\\u2019t care if you were going to the NBA, being recruited by Duke, once we got into the lines I didn\\u2019t care who you were, I was going to make you look silly. I would hold, you wouldn\\u2019t score a point on me, or I would just like out work you and if you wanted to get anywhere I was in your face the whole time.\\n And so this was a whole different game for me. I remember Myron talking about in his speech at Funnel Hacking Live, you have to stay in the game long enough to learn the game, and I was new to this game. Like brand new, less than 12 months when I went to Funnel Hacking Live. And it was terrifying because, not necessarily because I didn\\u2019t think I could do it, I was just worried when, how long it would take. Like am I going to go and just spin my wheels and it\\u2019s going to be 15 years, 2099 and I\\u2019m wheeling up across to get my reward from him in his wheelchair, just like, \\u201cHey buddy.\\u201d You know, that kind of thing.\\n I just didn\\u2019t know how to make it happen quick. That kind of stuff. So I was definitely scared, not necessarily of failing, because I had failed before, I was just scared how long it was going to take.\\n Russell: one of the best moments for me was this summer, him and his family were driving home from, I can\\u2019t remember where, they were driving through Boise, and he\\u2019s like, \\u201cCan we swing by and say hi? My kids want to meet you, my wife wants to meet you.\\u201d That\\u2019s always scary when you haven\\u2019t met someone\\u2019s wife or kids and you\\u2019re like, what if they hate me.\\n And I remember I started thinking, oh my gosh. He spent all his money coming out here, and then he bought the thing, she might legitimately want to kill me. I have no idea. I was a little bit nervous. And I came and met them and the kids, it was super cool. I remember the coolest thing, your wife just looked at me and she said, \\u201cThank you.\\u201d And I was like, how cool is that? Just the coolest thing. Thank you for convincing, persuading, whatever the things are to do this thing.\\n I think sometimes as entrepreneurs we feel the guilt or the nervousness of, \\u201cShould I sell somebody something? Is it right, is it wrong?\\u201d You have to understand when you\\u2019re doing it, it\\u2019s not a selfish thing for you. It\\u2019s like, how do I get this person to take the action they need to do. Because most people won\\u2019t do it until they make an investment. It\\u2019s just human nature. They\\u2019ll keep dinking around and dinking around, whatever it is until they have a commitment, until they make that covenant, like Myron talked about earlier, people don\\u2019t change.\\n So in any aspect of life, you want someone to make a change, there\\u2019s got to be something that causes enough pain to cause the change, which is why we have the program. We could have priced the program really, really cheap but I was like, \\u201cNo we won\\u2019t.\\u201d We legitimately wanted to make a plata o plomo moment for everybody. You\\u2019ll notice, when the program signup, not everybody who signed up is here today. Some people fell away, some of them left, things happen and I totally understand, but I wanted to make it painful enough that we get people to move.\\n And there are people in this room, I\\u2019ve joked about, Nic probably shouldn\\u2019t have bought that. If he would have asked I would\\u2019ve been like, \\u201cNo dude, don\\u2019t. What are you thinking? Why would you do that?\\u201d as a friend this is weird, but I\\u2019m so grateful. Are you grateful you did?\\n Nic: Absolutely.\\n Russell: Where\\u2019s Marie Larsen, is she still in here? I talked about this in the podcast. She was in the same situation, she should not have signed up for it, it\\u2019s insane. I saw this text she sent Steven, she\\u2019s like, how much did you have in your bank account when you signed up for it? $70 in the bank account, $1800 a month bill she signed up for. And then it started happening and she was freaking out how it\\u2019s going, if you guys haven\\u2019t listened to the podcast, Lean In, yet I told the whole story. But it got nervous month one, then month two happened and she\\u2019s like, \\u201cOh my gosh, I need to leave. I can\\u2019t afford this.\\u201d And she\\u2019s talking with Steven and Steven\\u2019s like, \\u201cWell, you could leave and walk away, or you could lean in.\\u201d so she decided, \\u201cOkay, I\\u2019m going to lean in.\\u201d So she leaned in, and I\\u2019ve watched as her business over the last 3, 4, 5, 6 months is growing and it\\u2019s growing and it\\u2019s growing because she leaned in. Tough times will come, every single time it comes, but those who lean in are the ones who make it through that, and who grow and who build huge businesses.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'