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b'What a year 2020 was! It was definitely a crazy, eventful year. Here is a replay of our most popular episode from all of 2020! If you haven\\u2019t heard it yet, tune in and see what all the fuss is about! If you have already listened to this episode, feel free to share it with a friend!\\n Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at\\xa0marketingsecrets.com\\n ---Transcript---\\n Hey, what\\u2019s up everybody? This is Russell Brunson, welcome back to Marketing Secrets podcast. Today I want to talk about shortcuts.\\n Okay so, I don\\u2019t know, if you follow me on Instagram you\\u2019ve probably seen the pieces of it, but I\\u2019ve been slightly cracking over the last 5 or 6 weeks because the load has been heavy, like insanely heavy. In fact, 6 weeks ago I made a list of all the stuff I have to do and I was just like, \\u2018I don\\u2019t think this is possible.\\u201d And couple of nights I couldn\\u2019t sleep, I was up until like 4 or 5 in the morning because I couldn\\u2019t fall asleep because I stressed about it. Which then made it worse because the next day I couldn\\u2019t even function, I was tired and losing days and it was just like, ugh.\\n Anyway, but I\\u2019m at the end. I\\u2019m at the last week. And in a week from now I\\u2019m going to be on vacation for like 2 weeks with my family and just unplug and (breathes deeply) catching a breath of fresh air. But it\\u2019s been heavy. And it\\u2019s interesting because yesterday, well, this weekend my sister came into town, which has been so much, her whole family.\\n \\xa0So it\\u2019s like, I hate, I don\\u2019t want to ever be the person who misses the party because of work. So I\\u2019m like, \\u2018I have to be part of the party.\\u201d So I\\u2019m doing all this stuff and making sure I\\u2019m not, that I\\u2019m there. And yesterday, my daughter, it\\u2019s not her birthday yet, but they all went to roaring springs, which is a big water park here, for her birthday. So I\\u2019m like, \\u201cI can\\u2019t miss that.\\u201d So I ended up waking up at like 5 in the morning and worked from 5 til noon, getting basically a whole full work day in. Then I took off, went with them to Roaring Springs until like 8 o\\u2019clock at night we got back. And then I worked from 8 until like 2:30 in the morning. So I worked like 2 shifts that day, plus the shift with the kids.\\n So sleep is like, basically I\\u2019m like, \\u2018I gotta get rid of something, the only thing I can get rid of is sleep. I\\u2019m not getting rid of fun, I\\u2019m not getting rid of family, I\\u2019m not getting rid of projects. I\\u2019m going to pull out sleep and just get rid of it.\\u201d which you can\\u2019t do for too long.\\n Anyway, now it\\u2019s Tuesday so I got Tuesday and Wednesday for me to go and getting all the new coaching modules that are going to be launching next week. I have to get those all done, then plus I have a 3 day event, which is a virtual event, which means I\\u2019m the only one there speaking. So I\\u2019ve got a dozen or so presentations or so that I\\u2019m working on there, needless to say it is a lot. The burden is heavy. But the good news is it\\u2019s almost the end. The end of this week I\\u2019m going to be able to unplug and just be like, (breathes).\\n So what I want to talk about though, is shortcuts. Because in the process of this, as I\\u2019m moving forward as fast as I can to get all these things done, I have to look for shortcuts, because there\\u2019s no way to get everything done. It\\u2019s impossible. So you have to look for shortcuts.\\n So one of the nice things that I like about this whole, I don\\u2019t know maybe it\\u2019s bad, but for me, I try to get everything, I don\\u2019t pre\\u2026..not that I don\\u2019t pre-plan, I just, it\\u2019s like, just in time production. Like, everything will get done just in time. It doesn\\u2019t get done early ever. It never has in my entire life. I never got homework done until the minute it was due. I never got projects done, because if it\\u2019s like, if I plan it too far in advance then I have all this time to think, and then , I don\\u2019t know, the greatness comes when you\\u2019re under pressure and stressed, and you start discovering these shortcuts.\\n So yesterday, we got back from the water park, I\\u2019m sitting there, it\\u2019s like 8 o\\u2019clock, almost 8 o\\u2019clock at night, I\\u2019m about to start working on the modules again. I\\u2019m just like, \\u201cI\\u2019m not going to get this done in time.\\u201d And I\\u2019m thinking, \\u201chow can I shortcut this? How can I shorten this?\\u201d I\\u2019m looking for the shortcut right. And then it appeared. And the shortcut in this situation was, \\u201cWho\\u2019s products, who\\u2019s content, who\\u2019s courses could I license to shortcut what I\\u2019m doing?\\u201d\\n And all the sudden I was like, \\u201cOh my gosh.\\u201d There was this module I had to create and it probably would have, I mean realistically it would take about a week to create the whole thing. And it would have been good, but I don\\u2019t know if it could have been great. And I was like, \\u201cOh my gosh, there\\u2019s someone in our community who creates something that\\u2019s great. Can I shortcut, I wonder if she\\u2019d be willing to let me license it?\\u201d\\n So I called her up through Voxer, I\\u2019m like, \\u201cHey, I need a quick favor. Would you be willing to license me your entire course?\\u201d and within about 15 minutes we figured out a deal and a structure and today I\\u2019m wiring her money and she\\u2019s sending me her course, and I\\u2019m going to be plugging that into the training to fill this gap.\\n And what\\u2019s crazy is it just shortcutted me a week. I just bought myself a week back that I would have had to figure out somewhere, like on the boat in Lake Powell. That wouldn\\u2019t have worked. Anyway, but I bought myself a week back. And the reality is what she created was so much better than what I had created. Like it\\u2019s already, man, I\\u2019m looking at the stuff that she\\u2019s sending over and I\\u2019m like, \\u201cThis is way better than what I would have done.\\u201d She\\u2019s so much more detail oriented and everything is more thought through. But it was just a shortcut. It was a shortcut that saved me a week worth of time, it saved me so much stress and anxiety, and then it actually turned out better than if I would have done it myself.\\n So it got me thinking like, where else can I shortcut things? I\\u2019m looking at now everything I\\u2019m doing right now in this window. I\\u2019m like, what can I not do? What can I give someone else? What\\u2019s the things? Where can I shortcut things? So for me it was licensing a course, and licensing content. And then this morning I licensed 3 other people. I\\u2019m like, \\u201cHey, you\\u2019ve got something like this, do you have any product I can license? Or a course or a thing I can license? I gotta teach this concept but you know better than I do. Can I license it?\\u201d and people are sending me stuff, and I\\u2019m speeding up my process.\\n Anyway, I want to share this because I had this conversation with Todd who, those who don\\u2019t know Todd Dickerson, he\\u2019s my business partner at Clickfunnels, he\\u2019s a dude who built the original Clickfunnels. He\\u2019s a genius. Literally the smartest person I\\u2019ve ever met. Don\\u2019t tell him that because his head will get bigger. No, he\\u2019s like literally the smartest person I\\u2019ve ever met in my life.\\n And it\\u2019s funny because we were talking about him and other developers and things like that, and he said, he told me, \\u201cThe thing that makes me the best of developers is because I\\u2019m so lazy.\\u201d I\\u2019m like, \\u201cWhat? Dude you are not lazy. You are the hardest worker.\\u201d He\\u2019s like, \\u201cI know I\\u2019m a hard worker,\\u201d but he\\u2019s like, \\u201cThe reason why I\\u2019m such a good developer and I get things done so fast is because I look at everything and I\\u2019m like, oh I can do this and there\\u2019s a 6 month version and I could do this and it could get done in 6 months.\\xa0 But is there a way I can get this done in 2 days instead?\\u201d And that\\u2019s the thought he always looks at. \\u201cInstead of me coding the whole thing from scratch, if I borrow this here and this here, and then get these libraries\\u2026\\u201d I don\\u2019t know, this is all coding talk I don\\u2019t understand, \\u201cthen I could get done in 2 days versus 6 months. Maybe I\\u2019d have to not do these 4 or 5 features, but it\\u2019s done in 2 days versus 6 months.\\u201d\\n And it\\u2019s funny because he\\u2019s trained our development team to start thinking that way. In fact, Ryan Montgomery who was our CTO for a long time, that was always the joke for him, it\\u2019s like, \\u2018When you look at problem you\\u2019re like, okay this is going to take me 6 months. Then go get your Todd hat, put your Todd hat on, and think what would Todd do? And Todd would be like, \\u201cI wouldn\\u2019t do it that way. I would just shortcut here, here, and here and get it done in 2 days as opposed to 6 months.\\u201d\\n So that\\u2019s the joke. Put your Todd hat on before you come back. That\\u2019s good, now put your Todd hat on and re-evaluate and come back with a shorter timeline right. So I\\u2019m thinking about that now and it\\u2019s like, I just basically put my Todd hat on right, to shortcut these modules and things I\\u2019m doing that weren\\u2019t realistic for me to get done in time. And now it\\u2019s like, I just bought myself a week, I\\u2019m moving forward quickly now. And it\\u2019s exciting.\\n So I want you to start looking at your projects that way, and a lot of times there\\u2019s shortcut. A lot of times there\\u2019s a way you could do something faster. You could be licensing someone\\u2019s product, you hiring somebody. It could be like a million different things, but what\\u2019s the shortcut you can do today that gets you there faster? Put your Todd hat on and figure out how to get the shortcut.\\n So I wanted to share that today because by putting my Todd hat on today I saved myself at least a weeks worth of work, made the product better, and everyone\\u2019s happy. The person I licensed the product from is ecstatic, they got a ton of money, and they\\u2019re going to get all this credibility because they\\u2019re in our product. I got to save myself time and effort. Our customers are going to win because they got a better product when all is said and done. And it\\u2019ll all get done faster because I looked for the shortcut.\\n So there you go, there\\u2019s the thought for today I wanted to drop on you guys as you\\u2019re doing your projects and figuring out what is the shortcut. Putting your Todd hat on and figuring out the shortcut. With that said, thank you guys so much for everything and hopefully you\\u2019re moving forward on your projects and getting back to changing the world in your own little way. And with that said, I will talk to you guys all soon. Bye everybody.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'