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136: Renee Mauborgne - How to Make Your Competition Irrelevant
b"Business expert and co-author of the world-famous \\u201cBlue Ocean Strategy,\\u201d Ren\\xe9e Mauborgne, shares her research-based secrets to success in this interview. We discuss everything from why being multi-passionate is a huge strength in any market, to the importance of challenging your deeply-held assumptions about your industry. Her new book, \\u201cBlue Ocean Shift,\\u201d will give you the roadmap you need to stop competing and start creating\\u2014once and for all. It's always impossible until it's done. @BlueOceanStrtgy via @MarieForleo"