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The eCommerce industry tends to put a lot of emphasis on getting shoppers to purchase immediately. Every store owner wants a higher conversion rate. This had led many shops to shy away from linking to off-site content.\n\nHowever, what's not talked about nearly as often is that online shoppers aren't ready to buy something 100% of the time. \n\nIn this episode, we discuss when linking to off-site content can actually increase important metrics like customer lifetime value, best practices for outbound linking, and how this practice can be healthy for your marketing campaigns too!\n\nGuest: Scott Rogerson, Upcontent.com\nHost: Robert Rand, JetRails.com\n\nMentioned Resources:\nhttps://www.semrush.com/blog/outbound-links/#header9\nhttps://www.marsatta.com/pages/what-we-re-reading\nhttps://sniply.io/